Olga Mukuta

Bilingual marketing leader (French-English) with over 10 years of experience in customer growth, retention, and omnichannel marketing across multiple portfolios in retail and financial services. Proven track record of enterprise-wide impact — including 103% CRM revenue growth and a 26% reduction in cost per acquisition (CPA) — through the development of end-to-end customer growth engines integrating brand strategy, CRM, performance media, e-commerce, and lifecycle marketing.

Experience leading budgets of up to $20M, building high-performing teams, and influencing cross-functional partners. Strong expertise in Canadian retail and brand relaunch strategy.

Senior Manager, Lifecycle Marketing & Media - Putman Investments

(2019-01)

Toys"R"Us / Babies"R"Us, Northern Reflections, Ricki's & Cleo — multiple Canadian brand portfolio

• Led end-to-end customer growth strategy across a multi-brand portfolio — developing CRM and lifecycle programs on Salesforce Marketing Cloud and Klaviyo, covering segmentation, personalization, automated journeys, and omnichannel execution (email, push notifications, SMS). Achieved 103% CRM revenue growth.
• Led the end-to-end R Club lifecycle program — redesigned the app experience and notification opt-in strategy around high-value customer moments (Gift Finder quiz, birthday planner), then activated behavioral triggers that drove measurable increases in app revenue, notification opt-in rate, and purchase frequency.
• Optimized the performance of the French-speaking Quebec audience within holiday campaign journeys — identified gaps in national product lists for the Quebec market, collaborated with the Merchandising team to regionalize content, and drove a 45% QoQ increase in QC sales (versus a 25% forecast), with revenue per French-speaking customer up 28%.
• Led performance media strategy (Google Ads and Meta) — managed agency relationships, audience targeting, channel mix, and budget allocation. Reduced CPA by 26% through rigorous testing and first-party data integration.
• Increased customer retention by 25% by improving the frequency, relevance, and personalization of lifecycle marketing — driving higher repeat purchase rates and long-term engagement.
• Led a $20M annual marketing budget (brand, CRM, performance, retail) — optimized investment allocation based on LTV and growth KPIs.
• Built and led a team of 5 (3 managers + 2 specialists) — developed talent and strengthened cross-functional alignment with Merchandising, Finance, and Store Operations teams.

Senior Manager, Digital Marketing - Performance Auto Group

(2017-01 - 2019-12)

• Led CRM and digital marketing strategy across multiple brands — managed a team of 3 specialists and a $6–8M budget to develop customer acquisition, retention, and lifecycle programs.
• Aligned paid acquisition initiatives with CRM and lifecycle marketing (Google Ads, Meta) — reduced cost per acquisition and improved channel ROI.
• Developed cross-functional alignment between marketing, sales, and operations teams to ensure a consistent customer experience across all touchpoints.

Senior Manager, Marketing - Sears Canada

(2016-01 - 2017-12)

• Led national digital campaigns — managed a team of 5 and a $15M budget to drive customer acquisition, engagement, and revenue growth at scale.
• Delivered measurable improvements in acquisition efficiency and ROI during a major business transformation, optimizing campaign performance under pressure.

Bachelor of Commerce - Business Management - Université métropolitaine de Toronto (Ryerson) (2014-01 - 2016-12)

Diploma - Business Administration, Marketing - Collège George Brown (2010-01 - 2013-12)