Wildflower Goods / Sales and Marketing Specialist
April 2023 - August 2024 Kensington Market, ON
- Led social media management, creating engaging content for brand identity, including creating engaging and beautiful photo/video content as well as website photos.
- Strategized impactful email communications to foster lasting customer connections.
- Managed community interactions and addressed concerns on multiple platforms.
- Optimized inventory for visual appeal, expanding business networks through new wholesaler negotiations.
- Contributed to Wildflower Goods' growth with a mix of creativity and strategic relationship-building.
BeadFX / Marketing Director + Teacher
May 2022 - January 2023, Toronto, ON
- Developed comprehensive marketing strategy and campaigns, resulting in a 22% increase in revenue within a quarter.
- Established and executed an integrated digital marketing plan to maximize reach, awareness and engagement of target audiences, increasing brand recognition.
- Conducted rigorous market research in order to overhaul the brand and refresh their brand identity
King Ursa / Content Creator - Contract
January 2019 - June 2019, Toronto, ON
- Created engaging, original content for blog posts, social media posts, newsletters, and other marketing collateral, which increased organic website traffic to client websites.
- Developed content marketing strategies that targeted key audiences to optimize user engagement, leading to an increase in average website navigation duration.
- Compiled content and research, collaborating with creative teams to produce creative designs and campaigns that generated positive customer feedback and increased social media followers.
Harvest Moon Designs / Owner/Artist
September 2018 - Present, Toronto, ON
- Started my own jewelry brand and created an online community where I successfully sold my jewelry for several years
- Created and styled several photoshoots to promote my jewelry, while honing my jewelry photography skills.
- Developed a brand voice through copywriting and social media posts to connect with my niche audience.
Hazelwood & Co / Owner/Photographer
February 2013 - Present, Toronto, ON
- Experience photographing several hundred weddings, engagement, family photoshoots + more
- Managed several clients while balancing their needs and staying attentive to excellent customer service
- Produced beautiful heirloom images that clients will treasure while also bringing a creative flair to their shoot.
