Business transformation leader
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With over 18 years of experience driving strategic outcomes and leading digital transformation across North America, I excel in aligning technology with business goals and implementing change management strategies. My expertise includes portfolio management, stakeholder engagement, and fostering cross-functional collaboration to achieve measurable results. I have a proven track record in delivering impactful digital strategies and roadmaps, significantly boosting revenue and operational efficiencies.
As a trusted advisor to senior executives, I guide organizations through complex transformations, leveraging cutting-edge technologies to drive business value. I am passionate about developing innovative solutions and fostering a culture of continuous improvement. My strategic leadership and hands-on approach ensure the successful implementation of digital initiatives that drive sustainable growth and innovation.
August 2021 – Present ● BDO (Canada) ● Toronto $9 billion, global professional services firm providing audit, tax, advisory, and digital transformation services to clients across various industries.
HEAD OF CHANGE MANAGEMENT OFFICE (2023 – present)
Lead strategic change initiatives, manage the change portfolio, and drive business transformation efforts. Implement firm strategies and digital transformation roadmaps to enhance organizational change maturity and foster a culture of continuous improvement.
ADVISOR, MANAGEMENT CONSULTING, DIGITAL STRATEGY (2021 – 2023)
Help businesses and IT leaders make informed decisions about digital business transformation, technology adoption, driving change and competitiveness in a digital world.
August 2020 – July 2021 ● COGNIZANT’S MICROSOFT BUSINESS GROUP (acquired New Signature in 2021) ● Toronto
$19.4 billion, publicly traded global IT services provider that offers consulting and outsourcing services to some of the world’s largest enterprises across various industries, including financial services, media, healthcare, natural resources, and consumer products
PRACTICE LEAD, DIGITAL BUSINESS SOLUTIONS (2019 – 2021)
Directed the Digital Business Solutions practice, guiding enterprise clients through transformation journeys. Acted as a trusted advisor to senior executives, driving business value through innovative digital strategies.
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Generated $14.5M in Revenue: Creating compelling solution-based story-telling proposals, “Art of the possible” demonstrations, and implementation strategies that address a given customer need with clear KPIs and acceptance criteria to showcase the value of the proposed solution. In the first 6 month my approach was instrumental in sales of $10M dollars within two customers.
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Strategic Advisory: Managed advisory engagements on business change management, digital governance and delivery oversight (providing advisory role to keep internal stakeholders and delivery team in alignment with the overall program vision)
DIGITAL TRANSFORMATION ADVISOR, SOLUTION & ADVISORY SERVICES (2017 – 2019)
Provided strategic advisory services focused on digital transformation and change management. Supported sales teams in North America, driving significant client engagement and revenue growth.
2015 – 2017 ● TECHWYSE INTERNET MARKETING ● Toronto
TechWyse Internet Marketing is Canada's premier SEO and internet marketing agency that offers a full suite of services, including SEO, PPC, content marketing, social media marketing, web design, strategy, and more.
DIRECTOR, STRATEGY, PMO AND PRODUCT
Directed product change strategy and project management, focusing on driving consistency, predictability, and efficiency. Implemented comprehensive change management strategies, including the 4DX framework, to enhance performance.
Strategic Account Leadership and Customer Satisfaction: Directed the design and delivery of complex workflow solutions and analytics tools for seamless cross-device functionality. Led strategy, planning, and execution for major accounts, collaborating with the business development team. Improved
Management Portal. Strategically managed the product roadmap, launched new modules, and prioritized key issues. Directed a high-impact go-to-market campaign, enhancing brand awareness and market penetration. Facilitated client adoption and led cross-functional collaboration, overseeing a 75-person offshore team to ensure seamless implementation.
2013 – 2015 ● TRADER CORPORATION ● Toronto Trusted Canadian leader in online media, dealership software, and lender services, known for AutoTrader and other online marketplaces, with over 25 million monthly visits and $213.5 million in revenue.
SENIOR MANAGER, CREATIVE OPERATIONS
Oversaw operations for the Creative Services department, driving user experience strategy and change management initiatives. Led cross-functional teams to achieve substantial revenue and productivity gains.
2009 – 2013 ● BRYAN MILLS IRADESSO ● Toronto Corporate communication agency, founded in 1978, specializing in annual and corporate responsibility report design, corporate advertising, IPOs, marketing materials, digital communications, and multimedia support for annual meetings and investor presentations.
Managed integrated production (< $5M), maintaining stakeholder relationships and delivering high-quality products. Led cross-functional teams to achieve exceptional project outcomes and client satisfaction.
BSc, Engineer of Architecture University of Sarajevo
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