Olubunmi Ojo

Dynamic marketing leader with over 12 years of experience driving digital growth, CRM lifecycle strategy, and omnichannel engagement for global consumer brands including Diageo, PZ Cussons, and Vlisco. Proven success in building data-led marketing ecosystems that strengthen customer relationships, increase retention, and deliver measurable revenue growth. Adept at combining creative storytelling with automation, analytics, and performance optimisation to drive high-impact campaigns across email, mobile, social, and eCommerce channels.

I’m an experienced Digital and CRM Marketing Leader with over 12 years of experience driving growth, engagement, and retention for global consumer brands including Diageo, PZ Cussons, and Vlisco. My expertise spans CRM lifecycle strategy, digital media, and data-led marketing, with a proven track record of designing full-funnel campaigns that connect brand storytelling with performance outcomes.

I’ve managed multi-million-pound budgets, led cross-functional teams, and built automated lifecycle programs that improved customer retention by 25%, increased ROAS by 30%, and delivered measurable commercial growth. I’m passionate about using data, creativity, and technology to create meaningful customer experiences — turning insight into action and engagement into loyalty.

strong foundation in strategic communication and audience engagement. I’ve also earned a Diploma in Digital Marketing from the Institute of Direct and Digital Marketing (IDM), focusing on CRM strategy, analytics, and campaign management. In addition, I’m a Member of the Chartered Institute of Marketing (MCIM) and have completed multiple certifications in Google Analytics, Facebook Blueprint, and digital advertising, which have strengthened my technical expertise and data-driven approach to marketing.