Senior Product Designer at CSTMR Fintech Marketing (2020-06 – Present)
Senior Product Designer at fintech marketing company leading product design initiatives across multiple platforms.
- Increased user satisfaction scores by 30% by redesigning core user flows and interaction patterns across multiple fintech platforms, applying design thinking and iterative usability testing throughout.
- Reduced design-to-development friction by an estimated 40% by building a reusable component library and documenting design system standards, accelerating product delivery velocity.
- Led product design for 3+ concurrent workstreams from discovery to delivery, owning wireframes, prototypes, and high-fidelity UI — directly influencing roadmap prioritization and sprint scope in an agile environment.
- Mentored 2 junior designers through structured critique and feedback, improving team review velocity and overall design quality within two quarters.
- Championed WCAG AA accessibility compliance across all product experiences, embedding inclusive design practices into the team's design process.
- Facilitated stakeholder design reviews that reduced revision cycles by 25%, by grounding decisions in user research, usability data, and clearly articulated design rationale.
Senior Product Designer at Masters of Scale (2021-11 – 2022-11)
Led end-to-end UX redesign of user onboarding for a 50,000+ member platform.
- Owned end-to-end UX redesign of user onboarding for a 50,000+ member platform, delivering a 25% increase in user retention within 90 days of launch.
- Reduced onboarding drop-off by 18% through 12+ moderated usability testing sessions, synthesizing insights into a prioritized design backlog and iterating through rapid prototyping.
- Collaborated with executive stakeholders to align product vision and define OKRs
Senior UX Designer at Experience Monks (2019-03 – 2021-11)
Led UX strategy and interaction design on complex, high-visibility projects for global enterprise brands.
- Led UX strategy and interaction design on complex, high-visibility projects for global enterprise brands, collaborating with cross-disciplinary teams of 5–8 across design, engineering, and production.
- Reduced post-build rework by 30% by defining user journeys, task flows, and interaction models validated through usability testing before engineering handoff.
- Brought product design rigour to web-focused engagements, establishing reusable patterns, component documentation, and design standards that improved consistency across deliverables.
- Presented and defended design decisions to C-suite stakeholders using research-backed rationale, securing fast approvals on high-stakes initiatives.
Senior Product Designer at Freelance / Independent Consulting (2018-04 – 2019-03)
Served as sole product design lead on multiple client engagements across fintech, healthcare, and ecommerce.
- Served as sole product design lead on 10+ client engagements across fintech, healthcare, and e-commerce, delivering end-to-end UX solutions from user research through high-fidelity prototypes and design handoff.
- Guided stakeholders through structured discovery and problem-framing workshops, reducing time-to-alignment from weeks to days and clarifying MVP scope and success metrics.
- Designed and validated 3 zero-to-one MVPs using rapid prototyping and iterative usability testing, all reaching beta with fewer than 2 rounds of major revision.
UX / UI Lead Designer at GRNDWRK (2014-06 – 2018-04)
Led design for 20+ web and digital product engagements, managing a 2-person design team.
- Led design for 20+ web and digital product engagements over four years, delivering consistently on time across branding, information architecture, wireframing, and UI design.
- Managed a 2-person design team, implementing a structured design critique process that reduced rework by 20% and improved design handoff quality.
- Accelerated stakeholder approval cycles from 2 weeks to 5 days through well-structured prototype walkthroughs and clear design documentation.
- Created detailed design specifications and component documentation that reduced developer QA escalations by 35%.
UX / UI Designer at cStreet Campaigns (2013-05 – 2014-03)
Designed user-centered web and digital experiences for non-profit clients.
- Designed user-centered web and digital experiences for 8+ non-profit clients, improving donation and signup flow completion rates by an average of 22% through simplified information architecture and friction reduction.
- Reduced average pages-to-find-critical-information from 4.2 to 1.8 (56% improvement) through content hierarchy redesign and UX copy improvements validated in usability sessions.
