Digital Analytics Consultant
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●Identified analytic strategies to support standard and ad hoc reporting that directly measures key performance indicators (KPIs), website/app and conversions, funnel performance, user experiences, and online campaigns.
●Worked closely with cross-functional teams (UX, Creative, Sales, Marketing, and Development) to provide reporting, dashboards, analysis, and business solutions using Tableau and other BI tools.
●Monitored and implemented Digital Analytics tracking, develop tagging requirements, and collaborate with the development team on the accuracy of tracking technology including Adobe Analytics, Google Analytics, Tealeaf, Glass box and Contentsquare
●Developed analyses to discover underperforming areas of the website, app, and other online properties.
●Identified opportunities to improve conversion and user experience by employing A/B and multivariate testing.
●Utilized common statistical methods, data modeling, and predictive analysis to answer strategic questions and provide decision-driven insights.
●Promoted to the newly created role, responsible for partnering with clients and account managers to translate business objectives into digital marketing strategies.
●Identified analytic strategies to support standard and ad hoc reporting that directly measures key performance indicators (KPIs), website/app and conversions, funnel performance, user experiences, and online campaigns.
●Worked closely with cross-functional teams (UX, Creative, Sales, Marketing, and Development) to provide reporting, dashboards, analysis, and business solutions using Tableau and other BI tools.
●Monitored and implemented Digital Analytics tracking, develop tagging requirements, and collaborate with the development team on the accuracy of tracking technology including Adobe Analytics, Google Analytics, Tealeaf, Glass box and Contentsquare
●Developed analyses to discover underperforming areas of the website, app, and other online properties.
●Identified opportunities to improve conversion and user experience by employing A/B and multivariate testing.
●Utilized common statistical methods, data modeling, and predictive analysis to answer strategic questions and provide decision-driven insights.
●Promoted to the newly created role, responsible for partnering with clients and account managers to translate business objectives into digital marketing strategies.
Post-Graduation Diploma| Data Analytics| Lambton College | 2018-2019
