Peter Sgro

Strategic enterprise sales leader with 15+ years of experience driving new business growth, building executive relationships, and helping organizations adopt technology solutions that improve decision-making and operational performance. Proven success selling complex, high-value solutions within healthcare and regulated industries by combining consultative selling with strong commercial execution.

Known for identifying high-value opportunities, shaping messaging within target verticals, and collaborating cross-functionally with product, leadership, and technical teams to accelerate sales cycles and deliver measurable client outcomes. Thrive in entrepreneurial environments where ownership, adaptability, and consistent execution drive growth.

Real Estate Salesperson at Royal LePage Real Estate Services Ltd. (2017-01 – Present)

• Ranked top 10% nationally for revenue performance for six consecutive years
• Built and scaled an independent business through proactive prospecting, relationship development, and strategic positioning within a competitive market
• Developed targeted go-to-market strategies to attract new clients and generate consistent pipeline growth
• Led complex negotiations involving multiple stakeholders, legal processes, and financial considerations
• Positioned services through value-based consultation, focusing on long-term client outcomes rather than transactional sales
• Consistently generated new business through self-sourced pipeline and referral-driven growth
• Established strong market reputation through trust-based advisory approach and consistent execution

Client Executive, Central Canada at Oracle Cerner (Healthcare SaaS Division) (2013-01 – 2017-12)

• Led enterprise sales initiatives targeting healthcare organizations, aligning technology solutions with operational and financial objectives
• Consistently developed and qualified new opportunities within complex enterprise environments
• Collaborated with leadership, product teams, and technical stakeholders to design solution demonstrations and align offerings with customer needs
• Influenced messaging and positioning based on client feedback to improve go-to-market effectiveness
• Navigated long enterprise sales cycles involving executive, clinical, and operational stakeholders
• Consistently exceeded quota through strategic discovery and value-based selling
• Closed complex enterprise deals by aligning multiple stakeholders around measurable outcomes
• Expanded market penetration within healthcare organizations through consultative engagement

Regional Sales Manager at Nightingale Informatix Corporation (Healthcare SaaS) (2010-01 – 2013-12)

• Delivered 500% territory growth through expansion within existing healthcare accounts
• Exceeded quota for 10 consecutive quarters via disciplined pipeline and multi-stakeholder selling
• Drove enterprise sales into public healthcare systems, hospitals, and multi-site clinical organizations
• Executed long-cycle sales processes involving technical validation, compliance review, and executive approval
• Led strategic displacement of competitive platforms by articulating secure, scalable cloud architecture benefits
• Managed contract negotiations within public procurement constraints and budget cycles
• Built multi-threaded stakeholder engagement strategies to drive enterprise adoption

Medical Sales Executive at AlphaGlobal iT (2007-01 – 2009-12)

• Increased win rate by 55% through tailored demos and bundled solution positioning.
• Sold workflow, communication, and managed services solutions aligned to enterprise digital transformation needs
• Managed full-cycle sales engagements within highly regulated environments governed by provincial and federal compliance standards
• Developed strategic account plans targeting enterprise-wide deployments across IT, clinical leadership, privacy officers, and executive sponsors
• Partnered with solution engineering and implementation teams to ensure secure architecture alignment and workflow integration
• Consistently exceeded quota while maintaining disciplined Salesforce forecasting and territory execution

Solutions & Services Executive at Xerox Canada Ltd. (2005-01 – 2007-12)

• Managed public-sector accounts and closed customised operational solutions through consultative discovery and executive alignment.
• Consistently exceeded quota by linking solutions to measurable process and cost improvements.

B.Sc. in Toxicology & Pharmacology – University of Toronto

Postgraduate in Regulatory Affairs & Quality Operations – Seneca College