Phan Vo

Data-driven marketing professional with 3+ years of experience delivering consumer insights, competitive analysis, and CRM data accuracy to support strategic planning and business decisions. Skilled in primary and custom research methodologies, data visualization, and translating research findings into clear, actionable reporting and presentations.

Strong Microsoft

Office skills (Excel, PowerPoint) with a proactive, detail-oriented approach and enthusiasm for continuous learning.

Marketing Co-op - George Brown College, MKT X Agency

(2024-05 - 2024-08)

• Prepared competitive reviews of top-performing agencies to identify best practices and inform creative campaign strategy
• Developed a comprehensive white paper that summarized the agency's foundational strategy to guide agency positioning
• Streamlined and optimized workflows for the launch of GBC's marketing agency, improving efficiency and project execution

Credit Assistant - Nam A Bank, VN

(2020-10 - 2022-06)

• Compiled and analyzed performance data for regulatory reporting, delivering insights that supported strategic planning, forecasting, and risk management
• Handled sensitive client and financial data with strict confidentiality, accuracy, and compliance
• Coordinated complex, multi-stakeholder workflows (payments, documentation, reporting) with 100% on-time delivery, demonstrating strong organizational and time-management skills

Key Account Executive (Marketing & E-commerce) - Global Jet Commerce Ltd., HCMC, VN

(2019-01 - 2019-08)

• Developed consumer and competitive analysis through market trend reporting to inform proactive campaign and media adjustments
• Managed end-to-end digital campaigns for multiple FMCG brands; planning, execution, and post-campaign reporting, achieving $50,000 CAD revenue within 3 months and improving return on investment
• Oversaw CRM data accuracy and collaborated with cross-functional and external teams to enhance customer engagement and retention, ensuring 100% on-time, quality-assured delivery

Sales Assistant (Marketing Focus) - Ka Koncept, HCMC, VN

(2017-02 - 2018-10)

• Conducted market research and consumer analysis to inform digital strategy and optimize messaging for target audiences
• Managed social media and e-commerce content calendars, tracking engagement metrics and optimizing content performance
• Supported campaign execution, in-store activations, and events, collaborating with vendors and stakeholders to enhance brand visibility

Postgraduate Certificate - Strategic Relationship Marketing - George Brown College (2023-09 - 2024-08)

Postgraduate Certificate - Marketing - Research and Analytics - Centennial College (2022-09 - 2023-05)

Bachelor's Degree - Business Administration and Economics - Toulouse 1 Capitole University (2015-09 - 2018-05)