Praygod Mchome

Experienced marketing data analyst specializing in customer insight, segmentation, and product analytics for digital platforms. Skilled in extracting behavioural datasets using SQL, cleansing and modelling in Excel, and presenting an actionable dashboard in Tableau and Power BI to influence product and marketing decisions.

Proven track record: led an MBA customer-insights engagement that produced a data-backed in-app communication feature adopted by the product team within 12 months. Experienced in turning qualitative research and behavioural data into prioritized marketing cohorts and strategic recommendations. Adept at collaborating with product and marketing stakeholders to translate analysis into go-to-market actions.

DATA INSIGHTS ANALYST - AMDARI CONSULTING FIRM

(2025-01)

• Conducted market and viewer behaviour analysis for the streaming industry using Stream Wave data to identify audience engagement trends and preferences
• Used Microsoft Excel, Pivot Tables, and Power Query to clean, organize, and analyze streaming viewership data, enabling a clearer understanding of user activity and viewing patterns
• Segmented viewers based on engagement levels, viewing behaviour, and content interaction to support audience targeting and strategic recommendations
• Develop visual reports and presentations to communicate insights and business recommendations related to customer engagement and streaming growth opportunities

MASTER OF BUSINESS ADMINISTRATION - MARKETING - University Canada West, Vancouver, BC (2026-12)