Preksha Gupta

With over five years of expertise in market research, competitive intelligence, and consumer insights, I specialize in delivering accurate, actionable analysis to drive strategic business decisions. My experience includes providing Fortune 500 clients with in-depth market insights across finance, e-commerce, fintech, and retail sectors. I am skilled in AI-powered analysis tools, market segmentation, trend forecasting, and secondary research.

Known for my attention to detail and a strategic, data-driven approach, I excel at transforming complex data into clear, impactful solutions to enhance market positioning and inform growth strategies.

With over five years of market research experience, I specialize in delivering data-driven insights to support strategic decision-making for major global clients, including Fortune 500 companies across finance, e-commerce, fintech, and retail. My work focuses on in-depth market analysis, trend forecasting, and competitive intelligence to enhance business positioning. As a Senior Market Research Analyst, I led projects to ensure accuracy and relevance in research, translating complex data into actionable strategies.

I’m skilled in secondary research, market segmentation, and consumer insights, utilizing AI-powered tools to streamline data collection and analysis. My previous roles have allowed me to work hands-on with diverse markets, providing tailored insights that support growth and inform marketing and product strategies.

I hold a Bachelor’s degree in Business Administration and Management, equipping me with a strong foundation in analytical and strategic thinking essential for market research. My education has been complemented by certifications in data preparation, statistical analysis, and data cleaning, which sharpened my technical skills for extracting actionable insights from complex datasets.