Marketing, Communications & Brand Leader
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Committed and forward-thinking global executive with over 15 years of experience, I bring a deep understanding of B2C, B2B, C2B, branding, integrated marketing communications, growth strategies, digital and social media, business strategy, operations, and AI tools like ChatGPT and Quill and the prompts required. My empathetic, progressive leadership style motivates high-performing teams, and my reliable communication and creative thinking abilities enable me to excel as a no-nonsense leader with an entrepreneurial and visionary mindset.
With a rich background in brand, marketing strategies, business operations, innovation, digital technologies, management consulting and client relations, I have a proven track record of driving success in various industries. I have demonstrated expertise in brand development and strategy, digital and social media strategy, SEO, SEM, integrated marketing communications, CRM, content management, external communications, media relations, account planning, and KPI implementation.
My accomplishments include a complete brand rebuild for Ziing.com, a social media strategy overhaul for Bayer, reversing million-Euro losses and returning an agency to profitability, and spearheading digital transformations for major brands like Pfizer, BMS, and Sandoz. I have mentored startups, managed multimillion-dollar accounts, and successfully led teams across diverse geographies, time zones and cultures including: Europe, the UK, the Middle East, USA and Canada.
Whether you're seeking a VP of Marketing, Brand, Communications or Client Services, my extensive experience and skill set make me a valuable asset for driving growth, innovation, and success. Let's connect and explore opportunities to collaborate!
I'm a seasoned global executive with over 15 years of experience in the fields of brand, marketing, and communications. I specialize in various areas such as B2C, B2B, C2B, branding, integrated marketing communications strategies, growth strategies, digital and social media strategy, business strategy, operations, AI tools, and content management. Over the years, I've demonstrated a strong ability to develop successful brand strategies and increase growth.
Most recently, I served as VP, Growth, and previously as Director, Marketing & Communications at Ziing.com (2021-2023). I took the responsibility of rebuilding and relaunching the brand and website. My efforts led to a significant increase in the website's SERP performance, moving it from the eighth page on Google to the first page. I was also able to increase our LinkedIn followers from 200 to 1,200+, and successfully launched Ziing on multiple social media platforms.
In my role as VP/GM, Central and Western Canada at DAC (2018-2020), I led all day-to-day business operations and brought about consistent improvements in productivity, performance, and sales achievements. During my tenure as Head of Digital Communications at Bayer (2016-2017), I took charge of developing the brand's digital and social media strategy and oversaw the audit, rebuild, and infrastructure development of the website, brand, and social media.
At iCrossing (2014-2016), I started as VP, Operations and Client Partner and later moved to the role of VP, Digital Strategy and Client Partner. I played a pivotal role in reversing four years of losses, returning the agency to profitability, and fostering a strong post-reorganization agency culture.
As the Senior Manager, Global Communications at Sandoz, a Novartis company (2011-2014), I significantly increased brand engagement on Twitter by 400% and Facebook KPIs by 800%.
Parallel to my professional roles, I've been mentoring digital health startups at Startupbootcamp and social and solidarity economy startups at LikeMinded Ventures.
I hold an MBA from The Power MBA, a Global Post-Grad Diploma in PR, Marketing, Writing from MacEwan University, and a Bachelor of Arts in Religion and Political Science from Concordia University. I've also authored professional publications including the Airline Connected Brand Index and Social Media & Social Media Marketing Handbook.
I hold an extensive educational background that has equipped me with a broad range of skills relevant to my professional career:
