Rishi Kalra

Sales professional with expertise in automotive, telecommunications, and financial services advertising. Experienced in managing large-scale media portfolios, regulatory compliance, and campaign optimization. Currently running AdStep.io, a B2B SaaS paid-media platform, while leveraging deep understanding of both advertiser and platform perspectives.

Founder and CEO at AdStep.io (Present)

Run B2B SaaS paid-media platform as single point of contact for advertiser accounts. Build campaign and audience strategy, review performance, make optimization recommendations, and grow relationships.

• Scaled monthly recurring revenue 20x in three months by expanding existing accounts and winning new contracts with mid-sized enterprise clients

Church & Dwight

Owned $130M in revenue and $8M+ in media. Launched innovation as first brand on Amazon, building product pages, Amazon-specific video and display creative, and persona-based audience targeting.

• Delivered +$800K in topline and +$300K in profit from Amazon advertising initiative
• Evaluated KPIs and reallocated spend based on performance data showing search drove roughly 90% of sales versus display
• Planned DSP retargeting to recover cart abandoners

RBC

Advised on $71M global portfolio. Cleared national campaigns through Ad Standards Canada, Telecaster, and platform policy review.

• Rebuilt incomplete database for analysis
• Modelled performance by country, division, and tier
• Turned analysis into recommendations that moved real money into high-performing properties