Increased product sales on over 17 major product lines up to 200% by identifying and implementing successful market strategies.
- Defined the product strategy and roadmap;
- Delivered MRDs and PRDs with prioritized features and corresponding justification;
- Worked with third parties to assess partnerships and licensing opportunities;
- Achieved expertise with respect to competition and related pricing;
- Developed core positioning and messaging for the product;
- Performed beta testing for product quality assurance;
- Provided product demos and troubleshooting for customers;
- Set pricing to achieve milestones for revenue and profitability;
- Updated and instructed sales force on product standing and forecasting at monthly sales meetings;
- Informed press and industry analysts on product launches as well as attended press tours;
- Organized and selected products for trade shows attended by up to 9,000 people;
- Sustained ongoing excellence in internal and external customer relations;
- Managed and monitored both new and used inventory ensuring sufficient quantity of key products;
- Kept up to date on market trends and product knowledge;
- Responsible for bringing market trends into the store and successfully promoting them;
- Ongoing communication and leadership with 30+ sales staff for an understanding and subsequent removal of barriers between service and delivery.
Rob Hadlow Photography – Photographer
- Professional commercial photographer – Corporate-Industrial-Wildlife-Travel;
- Self promotion of business and marketing;
- Annual report photography;
- Presented on current promotions to public at event and trade shows;
- Managed all social media programs, including internet forms, blogs, social networking applications and message boards;
- Oversaw all in house advertising consisting of print and media collateral pieces;
- Wildlife and nature photography for stock applications;
- Researched and held informative presentations to various groups about local wildlife.
