Rob Hadlow

Product Manager/Commercial Photographer

Talent

Calgary, AlbertaMember since January 27, 2023

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About

Increased product sales on over 17 major product lines up to 200% by identifying and implementing successful market strategies.

Defined the product strategy and roadmap;
Delivered MRDs and PRDs with prioritized features and corresponding justification;
Worked with third parties to assess partnerships and licensing opportunities;
Achieved expertise with respect to competition and related pricing;
Developed core positioning and messaging for the product;
Performed beta testing for product quality assurance;
Provided product demos and troubleshooting for customers;
Set pricing to achieve milestones for revenue and profitability;
Updated and instructed sales force on product standing and forecasting at monthly sales meetings;
Informed press and industry analysts on product launches as well as attended press tours;
Organized and selected products for trade shows attended by up to 9,000 people;
Sustained ongoing excellence in internal and external customer relations;
Managed and monitored both new and used inventory ensuring sufficient quantity of key products;
Kept up to date on market trends and product knowledge;
Responsible for bringing market trends into the store and successfully promoting them;
Ongoing communication and leadership with 30+ sales staff for an understanding and subsequent removal of barriers between service and delivery.

Rob Hadlow Photography – Photographer

Professional commercial photographer – Corporate-Industrial-Wildlife-Travel;
Self promotion of business and marketing;
Annual report photography;
Presented on current promotions to public at event and trade shows;
Managed all social media programs, including internet forms, blogs, social networking applications and message boards;
Oversaw all in house advertising consisting of print and media collateral pieces;
Wildlife and nature photography for stock applications;
Researched and held informative presentations to various groups about local wildlife.