Art Director at Bulletproof Logistics (2022-01 – Present)
- Revitalized Bulletproof Logistics' brand and online presence by updating the visual identity, website, improving SEO, and launching targeted marketing and paid ad campaigns.
- Brought in 9 new enterprise clients and helped keep existing ones by boosting digital engagement and making the brand more consistent.
- Created new ways for the BPL team to communicate and tools for client messaging, which made customer interactions better and built up the brand's reputation.
- Set up and managed a unified brand system for both digital and print channels, making sure all marketing stayed consistent.
- Led creative strategy and campaign execution that matched business goals, resulting in a 78% rise in Reorder Points and $12.8M in added business value.
Founder at RLDS (2012-01 – Present)
I've worked with more than 225 brands on all kinds of projects. That includes environmental design, brand building and refreshes, e-commerce, SEO, UX and UI, and more.
- Helped Zoë Pet Food grow from 3 products to +30, building the brand and packaging as we went. helped to bring Zœ from a 3 concept, to a 30+ skus 45$ million brand through packgaing, brand bulding, Brand-client culture and online advertising
- Worked with Fluval Aquatic's marketing and product teams to boost the brand's digital presence and help make it a top name in home aquatics through campaigns on YouTube, TikTok, Instagram, and Meta.
- Increased the brand's total social media following from 62,000 to over ~478,000 by developing creative content, running campaigns, and tailoring posts for each platform.
- Created and launched more than 10 new product packaging designs, keeping the brand consistent and supporting new product launches and retail growth.
- Directed the creative work for brand materials like trade show booths, promotional items, point-of-sale displays, and marketing assets, helping Fluval stand out at retail and industry events.
- I led the creation of Billy K's Burgers' brand identity, building a consistent look and voice for the brand across store design, packaging, digital platforms, and social media.
- I managed the creative work for all customer-facing brand experiences, making sure the brand stayed consistent in our restaurants, on packaging, and online.
- Created a customer retention plan that used SMS, email, and social media to boost engagement, build loyalty, and encourage repeat visits.
- Design the creative for Soro, an online golf retailer. Built the brand identity, shaped the digital experience, and created the go-to-market plan for the launch.
- Developed and ran marketing strategies for both businesses and consumers, using CRM programs, customer campaigns, email marketing, and digital outreach to help the company grow.
- Built e-commerce website and brand structures that made it easier to attract new B2B customers, keep them coming back, and support long-term growth.
- Helped Soro grow steadily, with sales expected to double for the third year in a row thanks to smart marketing, better customer engagement, and strong brand building.
- Directed projects for the Montreal Canadiens, using visual art to help build a stronger connection with their fans.
- I've also worked on branding and packaging for clients across North America, Europe, Asia, and Australia, like PUR Vodka, Time Out Market, Hopper, LAMOUR, and Rubino to name a few.
- Create large murals and environmental designs for indie game studios, restaurant chains, and trading firms.
- Built a responsive trade pricelist with +10,000 SKUs by merging 12 category catalogues into a single searchable system, which also reduced the total page count. Added bilingual and regional pricing options for English/French and Eastern/Western regions.
- Designed packaging, product photography, and brand materials for three brands simultaneously, ensuring cohesive visual identities across multiple product lines.
- Developed online campaigns and launched brand initiatives for three in-house brands.
Lead Artist at Rolf C. Hagen Inc. (2010-01 – 2013-12)
- Built a responsive trade pricelist with +10,000 SKUs by merging 12 category catalogues into a single searchable system, which also reduced the total page count. Added bilingual and regional pricing options for English/French and Eastern/Western regions.
- Designed packaging, product photography, and brand materials for three brands simultaneously, ensuring cohesive visual identities across multiple product lines.
- Developed online campaigns and launched brand initiatives for three in-house brands.
Designer & Marketing Coordinator at JAM Industries (2010-01 – 2010-12)
- Created packaging, marketing materials, and campaign assets for top audio brands like AKG, KORG, Harman/Kardon, and JBL.
- Developed digital marketing campaigns with static, animated, and interactive newsletters and ads, to support product launches and engage customers.
- Designed and implemented packaging systems that improved brand consistency across several consumer audio product lines.
Designer & Marketing Coordinator at Kamik (Genfoot Inc.) (2007-01 – 2010-12)
- Created marketing materials for a national footwear brand, including catalogues, ads, product designs, digital content, packaging, and trade show displays.
- Vector illustrations, product photos, lifestyle images, and campaign layouts for winter and summer collections.
- Designed footwear concepts, product ideas, and brand experiences for Kamik, Genfoot, and Duffs Skateboarding.
- Developed packaging and retail or trade show displays that improved how products looked and increased brand visibility.
