Ryan Labrosse

Designer with 20+ years of experience in branding, digital, and print. Skilled in Adobe, Web Design, SEO, and Figma, with a focus on UI/UX, growth and visual storytelling. Passionate about creating impactful and engaging designs. I enjoy partnering with forward-thinking businesses to shape how they tell their stories and express their values through clear, intentional design.

Art Director

2022 – Present | Montreal, QC

• Carried out a full overhaul of the brand and its digital presence, including the identity, website, SEO, and paid media, resulting in an additional $12.8 million in business value.

• Achieved a 3.5× increase in organic search visibility, growing monthly impressions from 10,000 to 37,200 by restructuring site architecture and expanding keyword coverage.

• Built and maintain a consistent brand system across digital and print media, while providing the client messaging toolkit currently used by the sales team.

• Designed a personalized, modular creative strategy aligned with business goals. The approach brought in 9 enterprise business clients, improved retention through stronger brand consistency, and boosted digital engagement, contributing to a 78% increase in return rate.

Owner / Art Director & Brand Designer

2012 – Present

• Provided branding, packaging, e-commerce, UX/UI, campaign, and environmental design services for 165+ brands across North America, Europe, Asia, and Australia, including the Montreal Canadiens, Time Out Market, Hopper, PUR Vodka, LAMOUR, and Rubino.

• Zoë Pet Food: Led brand and packaging development as the product line grew from 3 to 30+ SKUs, supporting its growth into a $45M brand.

• Fluval Aquatics: Helped create platform-specific content that grew the brand’s social audience from 62,000 to 478,000+, created more than 15 packaging designs, and directed creative for trade shows, point-of-sale displays, and promotions.

• Billy K: Established the brand identity from the ground up across the restaurant environment, packaging, digital, social media, and customer communications, ensuring a consistent physical and digital experience.

• Soro Group: Responsible for the brand identity, e-commerce experience, and go-to-market creative for the golf retailer, supporting B2B and B2C growth through CRM, email, and digital campaigns; sales are on track to double for the third year in a row.

• Completed projects for the Montreal Canadiens and created large-scale murals and environmental experiences for game studios, restaurant chains, retailers, and commercial spaces.

Senior Graphic Designer

2010 – 2013

• Created packaging and product photography, developed campaign materials, and produced brand-related assets for various consumer product lines.

• Consolidated 12 category catalogues and more than 10,000 SKUs into one searchable trade-pricing system.

• Developed separate English and French versions for Eastern and Western Canada, all based on a single scalable design structure.

• Created digital campaigns and brand projects supporting product launches and retail marketing while maintaining a consistent brand image across packaging, print, sales, and digital media.

Designer & Marketing Coordinator

2007 – 2010

• Created national advertising campaigns, catalogues, packaging, digital content, and materials for trade shows.

• Produced product illustrations and photography and developed creative materials for seasonal campaigns and retail applications.

• Provided input on footwear concepts and brand experiences for Kamik, Genfoot, and Duffs Skateboarding.

• Created packaging and shopping environments that improved product presentation and increased brand visibility.

Diploma of College Studies in Graphic Design, Web Design, UX, Interaction Design, Visual Storytelling, and Brand Development – John Abbott College (2004-01 – 2007-12)