Sam Leeson - she and hers

Compassionate, highly organized healthcare and family-building professional with more than 25 years of experience supporting individuals and families through fertility, pregnancy, birth, infant feeding, and early parenting. Known for creating welcoming, inclusive environments where patients feel informed, respected, and supported. Extensive experience coordinating communications, managing healthcare operations, scheduling appointments, providing patient education, and collaborating with multidisciplinary healthcare teams.

Deep understanding of fertility care pathways and demonstrated commitment to serving diverse communities, including 2SLGBTQIA+ individuals and families.

Practice Manager at THINK CHIROPRACTIC & WELLNESS CENTRE (2013-10 – 2026-04) • Managed daily operations of a busy multidisciplinary healthcare clinic.

• Coordinated practitioner schedules, patient appointments, and clinic workflow.

• Served as a primary point of contact for patient inquiries by phone, email, and in person.

• Onboarded new healthcare professionals & staff, supporting administrative processes, documentation management, and team communications.

• Maintained confidential patient information and ensured efficient office operations.

• Worked collaboratively with healthcare practitioners to provide a positive patient experience.

Founder & Director at babyREADY (1998-01 – Present) • Founded and operated a family wellness and education practice serving more than 10,000 individuals and families - with an additional following of 80K+ on social media.

• Supported intended parents, fertility patients, donor-conceived families, and 2SLGBTQIA+ families through family-building journeys.

• Developed and delivered educational resources helping clients navigate fertility, surrogacy, adoption, pregnancy, birth, and parenting.

• Coordinated client communications, scheduling, documentation, and referrals.

• Built strong partnerships with healthcare providers, fertility professionals, adoption agencies and community organizations.

• Maintained a welcoming, affirming environment for clients from diverse backgrounds.

Board Chair & DEI Chair at LA LECHE LEAGUE CANADA (2023-01 – Present) • Provide leadership for a national organization supporting families across Canada. • Collaborate with volunteers, healthcare professionals, and community stakeholders. • Support policy development, organizational communication, and strategic planning. • Champion inclusive practices that improve access and belonging for diverse communities.

Childbirth & Infant Feeding Educator at TRILLIUM HEALTH CENTRE (2001-01 – 2009-01) • Delivered hospital-based education programs for expectant and new families. • Collaborated with nurses, physicians, and allied healthcare professionals. • Supported evidence-based patient education and family-centred care. • Assisted families in understanding healthcare information and preparing for major life transitions.

Childbirth Education (Adult Education Program) – Sunnybrook Health Sciences Centre & Humber College

Women's Studies & Political Science – University of Western Ontario

Certification in Fertility Coaching – Fertility CE

Certification in General Coaching – Shaheen Plunier

Certification in Doula Training & Certification – LSAR & SOLS