Sandra Chamoun

A creative and bilingual communications professional with demonstrated competencies in project management, asset management, and event planning.

Strategic Communications Advisor, Energy Efficiency & Clean Transportation - Environment and Climate Change Canada

(2026-07)

• Provides strategic communications advice and support for energy efficiency and clean transportation initiatives, ensuring alignment with departmental priorities and Government of Canada objectives.
• Leads integrated communications planning and coordinates the development of communications products across multiple channels, including web, social media, media relations, stakeholder engagement, and executive communications.
• Develops strategic communications plans, key messages, briefing materials, Qs and As, speaking notes, media lines, and communications products for senior management and departmental leadership.
• Collaborates with policy, program, and subject matter experts to translate complex technical and regulatory information into clear, accessible content for diverse audiences.
• Assesses communications risks and opportunities, provides issues management support, and develops proactive communications approaches for emerging priorities.
• Coordinates with internal partners and external stakeholders to ensure consistent messaging and effective communications delivery across programs and initiatives.
• Integrates audience research, environmental scanning, media monitoring, and performance analytics into communications planning and evaluation activities.
• Supports announcements, campaigns, events, and stakeholder engagement activities that advance Canada's energy efficiency and clean transportation objectives.

Account Executive for Clean Transportation - Natural Resources Canada

(2021-09 - 2026-07)

• Seeks and synthesizes relevant public environment analysis, communications analytics and audience research and integrates the findings into strategic communications planning.
• Anticipates communications needs for partner portfolios and develops appropriate communications strategies, plans, activities and products that support departmental policies, programs and services.
• Coordinates horizontal communications planning for a range of functional communications areas (e.g., web, social media, public environment), as well as other departments and agencies, and/or partners.
• Asks pertinent questions to help partners articulate their needs and ensure that they contribute to meeting departmental objectives and the overall government agenda.
• Interprets complex information and develops a range of communications products including key messages, news releases, media lines, Qs and As, and backgrounders to communicate information clearly, concise and appropriate for the target audience.
• Understands digital communications and social media best practices and where appropriate, incorporates those tactics and tools into strategic communications plans and delivery of activities.
• Recommends communications strategies and courses of action to senior departmental managers.
• Establishes measurable objectives and results through strategic communications planning; assesses monitoring and evaluation needs associated with specific communications plans.

Communications Advisor - Natural Resources Canada

(2021-09 - 2024-04)

• Lead multidisciplinary project teams to plan, implement and deliver on advertising, web, social media, science outreach and analytics in both official languages
• Work closely with our programs and strategic communications partners
• Oversaw execution of various communications products targeted to Indigenous groups
• Develop a deep understanding of how users interact with NRCan’s communications products
• Analyze the performance of NRCan’s website, marketing campaigns and other digital communications and propose improvements for increasing user task completion
• Provide web, advertising, social media, science outreach and analytics advice and training to colleagues and management
• Create reports and creative data visualizations to communicate insights and trends

Digital Customer Experience Programs Specialist - Medela Canada Inc.

(2021-07 - 2021-09)

• Evaluating website traffic according to metrics such as several visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more
• Using a digital experience platform to assess customer feedback, data, and analytics, as well as improve the overall digital experience and customer experience based on analytics and derived insights
• Improving and managing the UX of the website and other digital channels
• Working closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience
• Analyzing consumer behavior on current platforms
• Managing and assessing the customer life cycle and the digital experience life cycle
• Monitoring customer interactions for insights and data

Integrated Marketing Communications Specialist - Medela Canada Inc.

(2018-10 - 2021-07)

• Developed and led all D2C communications strategies of 10+ product launches
• Developed and led all D2C print and digital materials with 1000+ new assets
• Monitored, analyzed, and reported on campaign success
• Pitched & consulted communications strategies to retail partners resulting in first “Buy One Donate One” program and 150% lift in intimate apparel sales
• Coordinated onsite interviews and media tours resulting in Canada-wide coverage and 701% ROI
• Managed e-commerce community platforms resulting in 90% response rate for consumer inquiries

Corporate Communications Certificate - Humber College (2018-07 - 2018-07)

Advanced Diploma - Business Administration - Marketing - Sheridan College (2009-04 - 2009-04)