Sanika Sardesai

Digital Marketing & E-commerce Professional with 3+ years of experience supporting multichannel campaigns, email marketing, SEO, social media content, website management, and ecommerce operations. Proficient in Mailchimp, HubSpot, WordPress/WooCommerce, Google Ads, and Google Analytics, with experience managing product listings, coordinating marketing assets, optimizing campaigns, and monitoring performance metrics. Skilled in maintaining brand consistency, collaborating with internal teams and external suppliers, and managing marketing deliverables to support customer engagement, online visibility, and business growth.

Digital Marketing Associate - DeepeePaper - Canada

(2025-11)

• Support multi-channel digital campaigns across WooCommerce, email, social media, and SEO, including website content and performance optimization.
• Plan and execute abandoned cart and retargeting campaigns in Mailchimp, using customer behavioral data for audience segmentation and targeted follow-up.
• Create Canva-designed graphics and CapCut-edited videos for Instagram and LinkedIn to support brand awareness and promotional campaigns.
• Use ChatGPT and Claude to support copywriting, campaign production, content briefs, and day-to-day marketing workflows.
• Manage product listings and inventory on Amazon Seller Central, using sales and product data to support ecommerce activities.
• Optimize on-page SEO using Yoast, meta tags, Google Analytics, SEMrush, and Ubersuggest to improve search visibility and website performance.

Digital Marketing Analyst - RG Digital Printing - Canada

(2023-09 - 2025-10)

• Created marketing collateral — social graphics, presentation folders, flyers, newsletters, and digital content using Canva, CorelDraw and Adobe Photoshop.
• Supported planning, delivery, and reporting of digital campaigns across web, email, and social, keeping content on-brand and aligned to business goals.
• Built audience segmentation using HubSpot CRM data; developed targeted email campaigns achieving an 8% CTR — directly relevant to CRM-based lead nurture work.
• Executed and optimized Google Ads and social campaigns, delivering ROI-focused recommendations from performance data.
• Designed and ran A/B tests that drove a 20% increase in customer engagement.
• Used Google Analytics to map user journeys and identify drop-off points; compiled performance dashboards for management, turning data into actionable recommendations.
• Coordinated with internal teams and external suppliers on marketing collateral, e-proof approvals, production requirements, and delivery deadlines to ensure assets met brand and project requirements.

Data Engineering Associate - Accenture Solutions - Bangalore, India

(2021-01 - 2023-03)

• Built Power BI and Tableau dashboards for senior stakeholders, improving decision-making and a strong foundation in turning data into actionable insight.
• Designed data models (Azure Data Lake Gen2, SQL) to support audience segmentation and customer behavior analysis; used JIRA and Slack for task and project tracking.

Jr. Digital Marketing Lead - Celestiq Datatech Pvt Ltd - India

(2019-10 - 2020-04)

• Managed social media channels, SEO, and Google AdSense campaigns; authored SEO-optimized content that improved organic traffic by 25% over 6 months.

PGDM - DevOps for Cloud Computing - Lambton College (2023-05 - 2024-12)

MCA - Computer Science - MITWPU (2017-06 - 2020-03)

BSc - Computer Science - Mumbai University (2014-06 - 2017-03)