Sara Hashemi

AI Product Manager professional with 9 years of experience in product management and 2 years in AI-driven innovation, expert in leading cross-functional teams and executing customer-centric strategies. My key achievements include increasing ACV by $50K annually at Nakisa with a predictive workforce analytics dashboard and boosting sales by 22% at Peekage through an AI-driven consumer insight research platform.

AI Product Manager at Peekage (2025-01 – Present)

Consumer Insight SaaS enabling marketers reach niche consumers, test products, and gather feedback to improve products, messaging and boost sales, with an intuitive AI-driven dashboard.

• Engagement Optimization: Launched an AI agent that explains advanced charts for marketers, driving a 15% increase in reporting dashboard engagement
• Newsletter Automation: Led the development of an autonomous AI agent for newsletter generation y n8n, cutting production time by 80% and streamlining the end-to-end content creation process
• Automated Data Retrieval: Architected a RAG-based data retrieval and visualization engine that transforms raw study datasets into instant dashboards and chart-ready insights, delivering marketer answers in seconds
• Velocity Boost: Successfully cut time-to-market by 50% for the Reporting Dashboard by initiating and deploying AI coding tools across back-end and front-end development efforts

Product Manager at Peekage (2023-04 – 2024-12)

• New Revenue Stream: Led the development and launch of quantitative study types, resulting in a 22% increase in sale
• Feature Enhancement: Introduced features like survey logic and study templates, enhancing demo-to-close conversion from 7% to 18%
• Product unification: Consolidated applications into a unified web app, reducing UI development costs by 60% and lowering CAC by 65%

AI Product Manager at Nakisa (2022-03 – 2023-03)

AI-powered HR dashboard designed to provide predictive workforce reports for international enterprise companies.

• Product lifecycle management: Managed the full product lifecycle of a predictive HR reporting dashboard, increasing ACV by $50K annually, from ideation to launch
• Client-Centric Roadmap: Devised product strategy and roadmap by conducting comprehensive user research using surveys, focus groups, and interviews, engaging over 50 targeted enterprise clients to identify customer needs
• Collaboration: Partnered with cross-functional teams to define GTM strategy and create a tailored sales deck, driving enterprise adoption

Founder at Wink Application (2017-06 – 2021-12)

Wink is a fashion social marketplace to discover, buy, and sell new and pre-loved apparel.

• Platform Scaling: Designed, developed, and scaled the product into a platform listing 300K items and facilitating 45K purchases, generating over $500K in revenue
• Team Leadership: Built and led a 10-person team, including backend, and application developers, UI/UX designers, marketer and customer service
• Go-to-Market Strategy: Onboarded 100K users with a $12K budget using ambassador marketing

Product Manager at Sheypoor (2014-02 – 2016-06)

Sheypoor is an online classified marketplace with over 10 million daily users.

• Product Launch: Successfully launched the native apps achieving 37% user engagement in the first month
• Product Vision: Partnered with stakeholders to create a clear product vision, and prioritize features based on user needs and market opportunities
• Monetization: Collaborated with CEO to design a scalable revenue model and launched "boost listings"
• Agile Practices: Implemented Agile workflows and educated teams on Scrum, improving sprint efficiency and release predictability