Sarah Elawa

Social Media Manager | Content Marketing Manger

Talent

Vancouver, Metro Vancouver Regional DistrictMember since July 15, 2023

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About

Hello!

My name is Sarah, and I am a multidisciplinary Communications and Marketing Specialist with a track record of increasing multiple companies' online reach, engagement, and conversions. For example, I increased one company's Instagram account engagement rate by 397%, accounts reach by 1,137%, profile visits by 71.1%, and website taps by 433% in just three months by spearheading a brand new reel and carousel strategy.

I have a proven ability to meet deadlines, multitask effectively, and analyze data to improve conversion rates. I also love staying up-to-date with current trends in the digital marketing industry.

I am currently seeking an opportunity to help a company optimize their digital media strategy, so if that is something you are interested in, I would love to connect.

Key Skills:

•Content Creation

•Social Media Management

•Marketing Strategy

•Customer Service

•Copywriting

•Video Production

•Marketing Analytics

•Team Leadership

•Social Media Strategy

•Community Management

•Graphic Design

•Photography

•Content Marketing

Experience

Creative & Social Media Assistant – Ryleah Shae Creative 05/2022 – 11/2022

Created engaging video and image content daily that consistently received high engagement and helped them receive an average of 6 new project inquiries per month.
Developed and implemented a monthly and weekly content calendar in collaboration with leadership while pitching new content ideas and staying up to date with current trends.
Assisted in the seamless execution of multiple corporate events by delivering friendly and accurate customer service to attendees.

Marketing & Growth Assistant – Flutter Care 01/2022 – 04/2022

Increased the company’s Instagram account engagement rate by 397%, accounts reached by 1,137%, and website taps by 433% in 3 months through spearheading a brand-new content strategy.
Generated 200+ new industry contacts and built relationships with 100+, who recommended the company's products to their clients.
Increased Facebook page visits by 42.9% and Instagram profile visits by 71.1% by successfully managing multiple social media accounts (Instagram, TikTok, Facebook, Twitter, Reddit), answering questions & comments, and interacting with the target audience.
Created engaging video, image and text content which significantly boosted app downloads and website visits.
Continually improved content performance by creating weekly marketing reports which analyzed content performance metrics (reach & engagement).

Digital Design & Communications Assistant – SFU Surrey Co-op Programs 01/2021 – 08/2021

Helped attract numerous employers and students to the program by designing 8+ compelling flyers, booklets, videos, posters, social media posts (LinkedIn, Instagram, Facebook), and infographics for emails.
Spearheaded and wrote a brand-new, bi-weekly blog that significantly increased brand awareness and engagement while maintaining brand consistency and voice.
Attracted students to the program by launching a new marketing initiative, including interviewing and filming co-op alumni and editing those videos for multiple marketing channels.

Team Leader of Fruits Section & Cook – Cora’s Restaurant 06/2015 – 12/2020

Successfully trained and led 10+ new staff members on food preparation, storage, sanitation, and safety procedures, resulting in the seamless integration of new hires into the team.
Demonstrated exceptional food preparation and service proficiency by efficiently plating 30+ meals per hour in a fast-paced environment.
Collaborated and communicated effectively with colleagues to streamline food preparation and presentation processes, leading to faster service while maintaining the highest food quality standards.
Ensured optimal inventory levels by conducting daily line stock checks, contributing to efficient supply chain management.