Sarina Zia

Customer-focused and personable professional with a background in fashion design, retail exposure, and client relations. Experienced in sales, product coordination, and understanding customer preferences through hands-on business and hospitality experience. Brings strong commercial awareness, a keen eye for design, and excellent communication skills. Passionate about fashion, styling, and delivering engaging retail experiences.

Independent Airbnb Host at Independent (2016-01 – 2024-12)

• Delivered high-quality customer experiences through personalized service
• Developed strong understanding of client preferences and expectations
• Managed bookings, communication, and overall presentation of the space
• Built transferable skills in sales, upselling, and customer satisfaction

Sportswear Sales & Production Support at Family Business (2015-01 – Present)

• Supported sales and distribution of sportswear products in international markets
• Assisted with product development, design input, and material selection
• Communicated with clients to understand needs and preferences
• Gained insight into pricing, trends, and commercial decision-making

Art Workshop Facilitator (Children) at Independent (2024-01 – Present)

• Designed visually engaging and creative sessions
• Brought strong creativity and aesthetic awareness to teaching
• Built rapport with clients (parents and children) through communication and trust

Intern / Volunteer at United Nations Office

• Supported team-based tasks in a professional setting

Diploma in Fashion Design – RCC Institute of Technology

Fine Art & Psychology – University of Waterloo

High School Diploma – Karachi American School