Sarra Hm

Senior Product Owner with 7 years of experience in designing, steering, and delivering complex digital products in the SaaS, POS, retail, and foodservice sectors. Expert in end-to-end digital product management: discovery, product roadmap, backlog prioritization, user story writing, Agile team coordination, and KPI tracking. Specialized in POS systems, customer loyalty solutions, CRM platforms, and business reporting tools.

PRODUCT OWNER - SOFTAVERA GROUPE

(2024-03)

SaaS / Food Tech / CRM

• Defining the product vision and roadmap for SaaS and OnPremise solutions focused on foodservice and retail
• Gathering and analyzing business requirements from clients and operational teams
• Transforming requirements into clear user stories with acceptance criteria
• Managing and prioritizing the product backlog based on business value
• Coordinating development, QA, support, and business teams
• Tracking product KPIs
• Organizing and validating testing phases (UAT)
• Continuous improvement of POS and back-office user journeys
• Supporting deployment and training end users

PRODUCT OWNER - AURES GROUPE (TUNISIE) - Tunisie

(2021-03 - 2024-02)

SaaS / Retail

• Defining the product strategy and roadmap
• Analyzing user and business needs
• Facilitating design workshops (discovery workshops)
• Designing user journeys and UX prototypes
• Writing and managing user stories in Jira
• Backlog prioritization and sprint planning
• Coordinating technical and business teams
• Functional testing and delivery validation
• Writing product documentation and user manuals
• Training internal teams and clients

FUNCTIONAL PRODUCT MANAGER

(2019-07 - 2021-02)

• Analyzing business and user requirements
• Competitive benchmarking and market analysis
• Designing UX/UI prototypes (Adobe XD)
• Tracking project progress
• Writing functional specifications

Engineering Degree - Instrumentation Engineering and Industrial Maintenance - INSAT (2013 - 2018)

Baccalaureate Diploma - Experimental Sciences (2013)