Digital Account Strategist - Google Ads
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A Versatile Manager with strong abilities across all levels of Marketing management with more than 12 years of experience. A Proven leader with history of surpassing objectives with market-savvy approaches and persuasive media buying skills. Brimming with new ideas for brand positioning, identity, architecture, mergers & acquisitions, and global brand tracking along with a track record of developing partnerships and leveraging metrics-driven methodologies for maximizing marketing performance.
As a digital marketing strategist with 12 years of experience, I bring a wealth of knowledge and expertise to the table. Throughout my career, I have developed a deep understanding of the ever-evolving digital landscape and have successfully crafted and executed strategies that drive business growth and achieve exceptional results.
My proficiency in search engine optimization (SEO) enables me to optimize websites and content, improving organic search rankings and attracting targeted traffic. I have a proven track record of creating and managing successful pay-per-click (PPC) campaigns across platforms like Google Ads, Facebook Ads, Instagram and LinkedIn Ads. My strategic approach, coupled with constant monitoring and optimization based on performance metrics, has consistently delivered high return on ad spend (ROAS) and helped businesses reach their desired target audience effectively.
In the realm of social media marketing, I excel in leveraging different platforms to create engaging content and develop tailored campaigns. By utilizing Audience analytics, I have consistently improved engagement, increased brand awareness, and fostered strong customer loyalty.
With a holistic approach to digital marketing, I am also experienced in content marketing, email marketing, conversion rate optimization (CRO), and marketing automation. By integrating these elements into cohesive strategies, I have consistently driven impactful results for businesses.
As a seasoned professional, I have a passion for staying updated with the latest industry trends and emerging technologies. My adaptability and eagerness to learn allow me to stay ahead of the curve and deliver innovative solutions that keep businesses competitive in the digital landscape.
A master's degree in International business with a solid foundation in marketing principles, consumer behavior, market research, and business strategy.
In addition to a master's degree, certifications from organizations like Google (such as Google Ads and Google Analytics certifications) and deep work experience in Salesforce Pardot, Marketing cloud, Adobe Experience Manager, Hubspot, Qwilr, Outreach, Email Marketing, AI Automation and Social media scheduler.
Furthermore, staying updated with the latest trends and best practices in digital marketing. Continuous learning and testing new tools, participating in webinars, and industry helped me stay ahead of the curve and remain competitive in the rapidly evolving digital landscape.
While formal education provides me a strong foundation, practical experience and hands-on work in digital marketing are equally valuable.
