Seloua Rifay

As an experienced fintech product manager with a strong banking background, I have a proven track record of developing successful products that meet customer needs and drive business growth. Excelling in product development, market analysis, and cross-functional team leadership is as important for me as creating aesthetic and easy to understand digital interfaces . I am certified in UX design from HEC Montreal, and self taught in UI design.

I am also committed to staying up-to-date with the latest trends in the fintech industry as it progresses rapidly everyday .

Product manager @Harbacon

• Translated product strategy into detailed requirements and prototypes
• Worked closely with engineering, sales and marketing teams to deliver with quick time-to-market and optimal resources
• Gained a deep understanding of customer experience, identified and filled product gaps and generated new ideas to grow market share, improve customer experience and drive growth
• Acted as a product evangelist to build awareness and understanding
• Evaluated promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

Founder @Archetype technology 

• Assembled a team of like-minded specialists through networking (AI specialist , Developper, Lawyer etc.)
• Created a public perfume club to attract perfume customers and potential users 
• Interviewed the perfume club members to collect pain points about their perfume shopping experience (online and in-store) 
• Designed marketing material to promote the Perfume Club & get more members
• Analyzed competitors’ perfume apps and online recommendation engines 
• Created a unique classification system for perfume databases 
• Designed a tracker for perfume shops in order to increase their sales 

Credit specialist @RBC

• Demonstrated creative and efficient problem solving to help clients meet their daily needs for loans, banking and credit card products and services
• Educated and supported clients regardless of age, disability and language barrier with proficient banking and digital knowledge
• Trained a Personal Banking Sales and Services Group and acted as an Expert Role Model

Design intern @Univalor 

• Conducted research for the purpose of understanding human, commercial, cultural, technological and regulatory factors specific to the medical industry
• Designed a new football accessory intented to reduce concussions and other traumatic brain injuries for potential future commercialization
• Presented an extensive report, including 3D renderings with integration of exploded and section views (with nomenclature) and a usage scenario 
• Delivered a final product presentation for stakeholders and project managers

HEC Montreal - Micromasters in UX design and Evaluation

I am learning how to meet organizational goals and satisfy users by applying a user- centred process to the digital products and services development that solve industry- relevant, real-world problems.