Marketing Specialist - No Meat Factory
(2025-02 - 2025-07)
- Led the implementation and customization of Zoho CRM, streamlining lead tracking, customer segmentation, and reporting processes to improve sales and marketing alignment.
- Oversaw the redesign of the corporate website, enhancing user experience, optimizing SEO, and improving navigation for key stakeholders, including co-manufacturing clients and retail partners.
- Developed and executed integrated marketing campaigns to promote plant-based product lines to foodservice providers, retailers, and CPG brands.
- Created and managed digital content across website, email, and social media channels, resulting in increased brand visibility and web engagement.
- Conducted competitive analysis and market research to identify emerging trends and guide product positioning in the plant-based protein sector.
- Coordinated trade show participation and managed event logistics to support lead generation and business development efforts.
- Maintained marketing collateral and brand assets, ensuring consistency across digital and print platforms.
- Analyzed marketing performance metrics to optimize campaign strategies and support data-driven decision-making.
Communications and Event Coordinator - City of Maple Ridge
(2024-03 - 2024-05)
Short Term Project
- Planned and executed community events in partnership with local services, engaging youth and stakeholders.
- Developed communication materials, including invitations, press releases, and social media content.
- Managed budgets, vendor relationships, and event logistics, ensuring successful execution of event activities.
- Oversaw all day-of-event operations, including setup and takedown.
Social Media Community Coordinator - Philip Morris International | Rothman, Benson and Hedges Inc.
(2022-01 - 2023-01)
Contract
- Led community management across social media and email platforms, enhancing communication effectiveness.
- Developed and executed a comprehensive social media and email marketing strategy based on research and audience insights.
- Collaborated with internal and external stakeholders to produce engaging multimedia content.
- Analyzed data to inform content strategies and foster strong inter-departmental relationships.
Communications Officer - Progressive Intercultural Community Services Society
(2020-02 - 2021-08)
- Managed website content and social media channels, ensuring compliance with branding guidelines.
- Created newsletters and various promotional materials while overseeing a budget for marketing items.
- Led communications for over 30 programs, reporting on analytics to measure effectiveness and success.
- Assisted in planning virtual events and training summer students and interns.
Communications Coordinator - Positive Living BC
(2016-11 - 2020-02)
- Coordinated numerous events, including workshops and fundraising initiatives, ensuring all logistical details were managed.
- Developed and maintained a robust online presence through social media and website content management.
- Created and distributed print materials, e-newsletters, and coordinated volunteers for events and projects.
- Engaged with community stakeholders to promote awareness and participation in events.
Event and Fundraising Coordinator - Positive Living BC
(2016-05 - 2016-10)
Contract
- Planned and executed fundraising events, managing all aspects from recruitment to day-of coordination.
- Developed print marketing materials and managed social media outreach to enhance event visibility.
- Responded to inquiries and coordinated volunteer efforts for successful event implementation.
