Shafiyah Khan

Dedicated and detail-oriented communications and events coordinator with extensive experience in planning, executing, and managing diverse events. Skilled in stakeholder engagement, digital communications, and marketing strategies. Proven ability to work collaboratively and independently within tight deadlines while maintaining a high standard of professionalism and creativity.

Marketing Specialist - No Meat Factory

(2025-02 - 2025-07)

• Led the implementation and customization of Zoho CRM, streamlining lead tracking, customer segmentation, and reporting processes to improve sales and marketing alignment.
• Oversaw the redesign of the corporate website, enhancing user experience, optimizing SEO, and improving navigation for key stakeholders, including co-manufacturing clients and retail partners.
• Developed and executed integrated marketing campaigns to promote plant-based product lines to foodservice providers, retailers, and CPG brands.
• Created and managed digital content across website, email, and social media channels, resulting in increased brand visibility and web engagement.
• Conducted competitive analysis and market research to identify emerging trends and guide product positioning in the plant-based protein sector.
• Coordinated trade show participation and managed event logistics to support lead generation and business development efforts.
• Maintained marketing collateral and brand assets, ensuring consistency across digital and print platforms.
• Analyzed marketing performance metrics to optimize campaign strategies and support data-driven decision-making.

Communications and Event Coordinator - City of Maple Ridge

(2024-03 - 2024-05)

Short Term Project

• Planned and executed community events in partnership with local services, engaging youth and stakeholders.
• Developed communication materials, including invitations, press releases, and social media content.
• Managed budgets, vendor relationships, and event logistics, ensuring successful execution of event activities.
• Oversaw all day-of-event operations, including setup and takedown.

Social Media Community Coordinator - Philip Morris International | Rothman, Benson and Hedges Inc.

(2022-01 - 2023-01)

Contract

• Led community management across social media and email platforms, enhancing communication effectiveness.
• Developed and executed a comprehensive social media and email marketing strategy based on research and audience insights.
• Collaborated with internal and external stakeholders to produce engaging multimedia content.
• Analyzed data to inform content strategies and foster strong inter-departmental relationships.

Communications Officer - Progressive Intercultural Community Services Society

(2020-02 - 2021-08)

• Managed website content and social media channels, ensuring compliance with branding guidelines.
• Created newsletters and various promotional materials while overseeing a budget for marketing items.
• Led communications for over 30 programs, reporting on analytics to measure effectiveness and success.
• Assisted in planning virtual events and training summer students and interns.

Communications Coordinator - Positive Living BC

(2016-11 - 2020-02)

• Coordinated numerous events, including workshops and fundraising initiatives, ensuring all logistical details were managed.
• Developed and maintained a robust online presence through social media and website content management.
• Created and distributed print materials, e-newsletters, and coordinated volunteers for events and projects.
• Engaged with community stakeholders to promote awareness and participation in events.

Event and Fundraising Coordinator - Positive Living BC

(2016-05 - 2016-10)

Contract

• Planned and executed fundraising events, managing all aspects from recruitment to day-of coordination.
• Developed print marketing materials and managed social media outreach to enhance event visibility.
• Responded to inquiries and coordinated volunteer efforts for successful event implementation.

Certificate - Public Relations - Simon Fraser University (2015-09 - 2015-11)

Bachelor of Arts - Psychology - Kwantlen Polytechnic University (2011-09 - 2015-08)