Digital Marketing Strategist - Alterna Savings Credit Union - Toronto, Canada
(2022-06)
- Collaborates with Digital Manager on development of marketing programs including strategy development and tactical execution
- Consistently update and keep current copy, rate changes, content on Alterna Savings and Alterna Bank websites
- Build strong partnerships with all internal cross-functional stakeholders to develop programs which support marketing initiatives
- Manage invoices for the team and review against budget monthly
- Actively participate in the review and identification of appropriate third-party resources such as creative services, digital media agency/consultants, email providers and other vendors
Marketing Coordinator - Toronto Finance International - Toronto, Canada
(2021-05 - 2022-03)
- Managed marketing collateral, email campaigns, and organic social media campaigns
- Managed TFI website CMS including adding new content and updating news, events and reports
- Worked with external stakeholders to capture and promote external events across digital media
- Proof read assets for projects
Consumer Journey Designer - Triangles - Toronto, Canada
(2019-10 - 2021-01)
- Ideate and deliver digital ads based on consumer insights and data (Static, Animated GIF / HTML5 ads)
- Collaborated with the team to develop digital campaigns
- Effectively managed multiple projects and ably switch projects depending on priority
- Updated WordPress site and created landing pages
Digital Media Strategist - Triangles - Toronto, Canada
(2017-07 - 2019-10)
- Copy writing for digital campaigns across various sectors and platforms (Facebook, Google Ad Network, Bing, Landing pages etc.)
- Collaborated with analytics team to ensure all tracking and tagging is working as expected
- Support internal Quality Assurance and Editorial reviews before campaigns were deployed
- Monitored performance, tracked goals and analyzed success via data-driven methods
- Built thoughtful and robust audience profiles, combining interests, behaviour, affinity and demographic factors
- Managed campaign execution, optimization, and reporting, to help ensure that client objectives were met
Digital Media Coordinator - Postmedia (Winnipeg Sun) - Winnipeg, Canada
(2016-01 - 2016-12)
- Worked closely with Media Sales Consultants and Media Strategist to execute clients' advertising campaigns
- Created proposals for clients with digital products offered
- Strategized with Media Strategist on which products were best for the clients
- Proofed digital ads with clients / Media Sales Consultants and processed any changes requested
- Ensured digital creative is trafficked to Ad Ops and that testing is completed prior o launch date
- Monitored campaign performance to ensure campaign delivery is on target
- Ensured all campaigns are invoiced/billed correctly
Digital Media Designer / Freelancer - Manitoba Construction Sector Council - Winnipeg, Canada
(2014-05 - 2015-12)
- Edited videos for online learning, using Adobe Premier Pro
- Filmed In class sessions
- Created online Supervisory Courses using an online learning management system & Articulate
