Marketing Coordinator at Globus Family of Brands/Lontours Canada
Term-certain role on a new marketing team coordinating familiarization trips for travel advisors, managing Canadian social media channels, and coordinating integrated marketing campaigns.
- Coordinated familiarization trips for travel advisors
- Managed Canadian social media channels
- Coordinated marketing campaigns consisting of print and digital collateral, advertising, billboards, and email campaigns
- Assisted with graphic design and proofreading needs for printed material, online ads, and email newsletters
International Marketing + Recruitment Coordinator at Thompson Rivers University
Primary marketing and social media contact for TRU's international division, overseeing all marketing projects, social campaigns, recruitment events, and familiarization tours.
- Served as the primary marketing and social media contact for TRU's international division, overseeing all marketing projects, social campaigns, recruitment events, and familiarization tours on and off campus
- Collaborated with other faculties and the President's Office on marketing initiatives requiring international representation, ensuring accuracy, cultural sensitivity, and consistency across all platforms
- Coordinated TRU's participation in global education fairs across 280+ cities annually, managing registrations, advertising placements, booth and banner design, printed collateral, giveaways, presentations, staffing schedules (including alumni), and payment workflows
- Participated in recruitment events internationally and responded to program and career questions on social media channels
- Organized, executed, and co-hosted familiarization tours for international recruitment agents, showcasing TRU's campus and community
- Conceptualized, designed, wrote, proofread, and prepared promotional materials for translation into 18 languages, ensuring market relevance, accuracy, and alignment with TRU's strategic goals
- Evaluated global print vendors through competitive bid processes, selecting suppliers based on quality, cost, and timelines
- Designed and customized PowerPoint and Keynote presentations for events worldwide, preparing region-specific translated versions
- Designed and created sales kits for international recruiters, including banners, print materials, and branded merchandise for trade shows and recruitment events
- Maintained and updated TRU's international website and social media channels, optimizing for SEO, user experience, navigation, and accessibility
- Wrote, researched, and proofread monthly email newsletters distributed to prospective and current students, partners, and stakeholders
- Coordinated video and photoshoot production, ensuring alignment with campaign goals, brand standards, and international recruitment needs
- Managed International Virtual Fairs, developing virtual booth graphics, preparing downloadable materials, scheduling staff, and creating systems for lead follow-up
- Served as a long-standing member of multiple marketing committees, contributing to two full campus-wide rebranding projects
- Participated in the evaluation, testing, and implementation of CRM solutions, helping develop workflows and modules tailored to the needs of the international department
- Launched and grew TRU World's international social media presence, building the Facebook page to over 520,000 followers, making it the top-performing university international page in Canada during tenure
- Developed and led the student social media ambassador program, establishing a peer-to-peer content creation model to support recruitment
- Conducted ongoing social listening to monitor conversations about TRU and identify opportunities, concerns, and emerging trends
- Ran focus groups, surveys, and online polls to test new marketing concepts, gather student insights, and refine messaging
Graphic Designer + Pre-Press at Peerless Printers (now Wayside Press)
Designed print-ready documents and performed pre-press operations ensuring print accuracy and quality in a high-volume print environment.
- Designed print-ready documents using InDesign and QuarkXPress
- Performed imposition, document assembly, and colour correction in Photoshop to ensure print accuracy and quality
- Scheduled and prioritized work orders to meet deadlines in a high-volume print environment
- Processed print requests through web-to-print services and maintained electronic workflow documentation
- Analyzed and fixed digital files for construction, formatting, and colour issues prior to production
- Prepared and sent proofs for final approval before to printing
- Worked in the bindery department, as needed
- Assisted with cost estimates and production planning for work orders
- Worked directly with customers to determine their print needs, from concept to payment
- Provided technical guidance to clients on file setup, print specifications, and production options
