Shruti Kalathiy

Performance-driven Affiliate Marketing Manager with 4+ years of experience scaling affiliate programs, optimizing CPA/CPL campaigns, and driving revenue growth across performance marketing channels. Proven track record of recruiting and managing high-performing affiliates, improving ROI, and executing data-driven growth strategies. Experienced in campaign analytics, traffic optimization, and cross-functional collaboration to maximize conversions and partner retention.

Affiliate Manager, Team Leader at ADAFTECH INC. (2021-12 – Present)

• Managed and optimized affiliate marketing campaigns, enhancing conversions across networks.
• Recruited, onboarded, and led a team of affiliates to expand the partner network.
• Monitored CPL, CPA, and ROI metrics; optimized campaigns for better performance.
• Coordinated with advertisers and publishers to ensure seamless campaign execution.
• Trained and mentored new team members on affiliate platforms and traffic sources.
• Analyzed data to identify profitable traffic sources; improved conversion rates.
• Built strong relationships with affiliates, advertisers, and networks, ensuring timely communication on updates, payouts, and performance.
• Produced performance reports for management and identified growth opportunities using tracking tools and analytics platforms.

Bachelor of Computer Applications in BCA – Shree Uttar Gujarat BCA College (2019-01 – 2021-01)