Simran Gupta

I’m a user experience researcher with over 5 years of experience uncovering insights that drive thoughtful, human-centered design. I specialize in mixed-method research, usability testing, and journey mapping, and I’m passionate about creating inclusive, accessible experiences. My work spans both B2B and B2C domains, with a focus on turning complex problems into actionable opportunities for product and service improvement.

I bring over 5 years of experience as a UX and service researcher, working across B2B and B2C domains in tech, healthcare, and sports industries. I’ve led end-to-end research for zero-to-one products, conducted mixed-method studies, and translated complex user needs into strategic insights. At companies like HERE Technologies, Cisco (via Intelligaia), and Sportz Interactive, I’ve collaborated closely with cross-functional teams to shape product roadmaps, improve usability, and support accessibility-driven design decisions. My work is grounded in empathy, data, and a systems-thinking approach.

Master of Design in User Experience