Sonia Napoles Vertiz

I am an HR and Organizational Development professional with a background in sustainability, passionate about creating cultures where people thrive and organizations grow ⭐. I enjoy turning ideas into action, whether building HR processes, strengthening culture, or designing initiatives that elevate the employee experience. I’m also always on the lookout for talented people who want to make a real impact.

My career has given me experience in talent development, communication, culture building, and cross-functional collaboration. I have contributed to projects like B Corp certification, culture transformation, and ESG initiatives, which reinforced my belief that people are a company’s strongest driver of change.

Focus Areas

🌿 People and Culture Strategy

Building workplaces aligned with purpose, sustainability and long-term impact.

💬 Employee Engagement and Communication

Creating clear, meaningful communication that brings teams together.

🌟 Leadership and Team Development

Supporting teams and leaders in growing, adapting, and working with intention.

I bring a practical, people-first approach to HR, focused on continuous improvement, adaptability, and collaboration. I’m energized by dynamic environments where curiosity and accountability move organizations forward.

I also have hands-on experience in talent acquisition and office operations, especially in fast-paced startup settings.

Always learning, always evolving, because strong cultures are built with intention and grown through people ✨

Rutopía – Sustainable Tourism Company

 Human Resources & Alliances Coordinator | Jan 2022 – Jan 2026

• Implemented and executed full-cycle recruitment processes, contributing to the company's growth from 12 to 70+ employees.
• Coordinated and delivered training programs to enhance employee skills and knowledge.
• Generated HR reports and analytics to support data-driven decision-making.
• Oversaw partnerships with external service providers, ensuring quality and compliance.
• Organized corporate events for 50+ participants and coordinated team travel meetings across Mexico, including managing logistics and provider relations.
• Led a global volunteer recruitment program across multiple areas, attracting students from countries around the world and building strong collaborations.
• Developed partnerships with universities to strengthen recruitment pipelines and promote sustainable tourism initiatives.
• Contributed to Rutopía’s B Corp recertification, achieving a score of 98.1.

Rutopía – Mexico City, MX

 Marketing Intern | Dec 2021 – Dec 2022

• Coordinated communication campaigns and content strategy for employer branding.
• Increased online community engagement by 35% through targeted social media campaigns.

Memorial University of Newfoundland and Labrador

Master of Employment Relations | 2025 – 2027

National Autonomous University of Mexico (UNAM)

Master of Science in Sustainability Sciences | 2018 – 2021

Tecnológico de Monterrey (ITESM)

Bachelor of Engineering in Sustainable Development | 2013 – 2018