Steve Sorrenti

Accomplished business manager and sales professional with 15+ years of experience utilizing strategic selling methods, creating effective marketing campaigns, and overseeing operational budgets. Skilled in various industries from hospitality and online learning to state of the art LED lighting systems. Excellent at forging and maintaining strong business partnerships with customers for high retention and satisfaction.

Strong leader successful in building and training effective teams. Possesses an entrepreneurial mindset with high business acumen and financial management proficiency.

Student at Mount Royal University (2023-11 – Present)

Completed 5 online courses in general business, marketing & entrepreneurship. Currently taking a Digital Design course online called Canva Essentials.

Successful Online Business Owner at Self-Employed

• Establish and maintain strong customer relationships, understand their needs and effectively promote and sell products.
• Performing online sales activities, identifying and contacting potential customers.
• Developing online ads for product presentations.
• Interact with customers to answer questions or resolve problems.

Sales Specialist at Genoptic Smart Displays (2022-08 – 2023-08)

State of the art LED Digital displays. Follow up on inbound leads, active prospecting and cold calling to small and medium sized businesses. Developed and executed regional territory sales and marketing plan.

Submit call log reports on a weekly basis. Attended and contributing to product and software Zoom presentations with potential customers. Recorded customer information and progress in the sales CRM (HubSpot).

Maintain a sales pipeline to ensure sales targets are consistently met. Coordinate contract negotiations. Follow up with customers after the sale to ensure customer satisfaction.

• Closed a large multi-national account
• Signed on several dealers across North America
• Met and exceeded sales and profit targets.

Operations Manager at Red's Breakfast Diners (2014 – 2021)

Provided leadership and oversight for business operations at breakfast diner chain. Directed sales, customer service, and event planning for three different locations. Researched suppliers and administered equipment ordering for kitchen and small wares such as china, cutlery, and glassware.

Supervised kitchen administration, FOH, and exterior building maintenance. Tracked food, liquor, and supply inventory. Monitored business expenses and maintained low waste reduction as well as operational budgets.

• Played integral role in planning, designing, and construction of 2.5K sq. ft. breakfast diner.
• Hired and trained all front of house staff, management team, and kitchen staff to create qualified, high performing teams.
• Developed engaging digital content for social media and company website including Facebook, Twitter, Instagram, and Google.
• Key player in growing business with Red's Diners known to be the busiest in the city.
• Operated business within budget through accurate planning, proactive waste reduction, and strategic purchasing.

Territory Sales Representative at Danatec Educational Services (2010 – 2014)

Created and executed sales and marketing plans for award winning online safety training programs.

Utilized Learning Management

Software (LMS) and online course platforms to develop educational material for construction, engineering, transportation, and oil/gas professionals. Scheduled appointments and sold consulting, audit, and safety training services to current and potential clients in assigned territory. Built and maintained relationships with clients for maximum revenue potential. Researched potential clients through various channels including cold calling, direct mail, email campaigns, and trade shows. Analyzed industry specific advertising campaigns to develop initiatives with strong ROI expected.

• Identified need for new marketing collateral and led redesign project overseeing production of new materials.
• Maintained and grew national network of resellers.
• Consistently met sales quotas and budget figures.

Director of Sales & Marketing at Carmanah Inc.

Executed successful sales and marketing strategies for state-of-the-art custom LED interior displays and lighting for retail and casino industries. Planned, controlled, and administered sales and marketing budgets as well as business plans. Assisted in recruiting and training Sales Representatives/Support staff.

Led strategic negotiations for sales contracts and presented product features to customers and end-users. Produced all public relations, direct mail, collateral materials, trade shows materials, and sales incentive programs. Partnered with resellers in North America in advertising design and marketing development processes.

Developed engaging advertising and signage designs in collaboration with Graphic Designers. Oversaw design and installation of advertising signage at trade shows. Prepared monthly sales forecasts and account activity reports for executive management.

• Built and maintained company's national accounts program.
• Closed the largest $/volume sale in the history of the company.
• Onboarded over 400 new customers

Diploma in Sales & Marketing Management – Mount Royal College

Diploma in Hotel & Restaurant Management – Fanshawe College