Sthephania Roman

Graphic designer specialist in digital advertising. Have more than 7 years of experience working in the digital area and leading as an art director, doing visual design, IU/UX, retouching, motion and design management. I could work in different agencies for big brands and directly as a client, designing their visual ecosystems (web pages, social networks, ATL and retail) that make me develop skills such as management, creativity, ideation, understanding of digital media, leading teams and others.

02/2023 - At present

Art Director -

Increnta advertising angency

• Leader area of design, supporting a team of graphic designers and provide feedback/direction - In charge of 7 people • Supervised the graphics and creation of Key visuals for accounts (Colfondos, SoftwareONE, Inka, Auna, VTA...) in Colombia and Peru. Some of them are a B2B Business.
• In collab with my creative partner, interpret briefs to develop and produce the conceptualization of ideas and give creative solutions.
• Solid knowledge of Adobe Creative Suite, Figma, PowerPoint and Word. • Create and design the key visuals for each campaign and also the video materials, animation and lead the art direction.
• In charge of the UI and web design (web pages, landing pages, layout, prototypes...) for specific projects in Figma.
• Responsible for all pre-production meetings and manage projects. • Lead the client pitches to show graphic and creative visions for proposals campaigns.
• Create spaces of brainstorming with the creative and design team to find the best solutions for client problems.

06/2021 - 02/2023

Head of design - Honor Colombia - (People Solutions)

• Leader area of design, supporting and manage a team of graphic designers and art direction. - In charge of 3 people
• Supervised and manage digital creative content and ATL and stay update about industry trends
• In charge of graphics for the Launch of Honor X series nationwide. First appearance in ATL media.
• Opening of the brand's fan group on Facebook and TikTok channels, with a growth of 150%.
• The consideration of the brand in the Colombian public increased by 50% through high communication through social networks and product launch strategies.
• In charge of the graphic guideline (use of colors and typography) visual identity and design standards for the brand relaunch in Colombia with the Honor 50 - Honor 50 Lite, and branding of them in the country.
• Creation of key visuals, graphics and animations for seasonality campaigns such as Father's Day, Mother's Day, Christmas, and Black Days... Design with Adobe Creative Suite Tools (Illustrator, Photoshop, After Effects, Indesign...)
• Together with the community manager, plan the monthly content for social media, propose the creative solutions for all the post and what would be the best way to publish it according to our objectives.

01/2021 - 06/2021

Graphic Designer Inhouse - Huawei Colombia (People Solutions)

• Leading and manage digital brand design.
• Creation of creativities and graphics focused on digital and support in ATL (materials like marketing emails, social campaigns, banners, print, iconography...)
• Solid knowledge of Adobe Creative Suite.
• Conceptualization of ideas for digital campaigns.
• Design the social content for Huawei Colombia, digital assets (video - animation - and statics).
• Creation of promotional / event materials, print collateral and presentations.
• Take part in brainstorming and collaborating to find the best way to communicate the brand.

12/2019 - 01/2021

Digital Designer- Indexcol Ariadna advertising agency

• Creativities creation and digital graphics for clients such as Primax, Nestlé, Bosch, Pfizer and others.
• UI and visual design of different clients. Used programs as Figma or Adobe Creative Suite.
• Graphic guidelines for brands' social ecosystem.
• Interpret creative briefs to develop and produce creative concepts and research and understand
• Develop and execute concepts and layouts for websites (grid systems and prototypes), (lading pages, brochures, etc.) marketing emails, social campaigns, banners, print materials and presentations...

06/2019 - 12/2019

Graphic Creative - Ariadna advertising agency

• Creation of creativities and graphics focused on digital and support in ATL.
• Conceptualization of ideas for digital campaigns showed in imagery.
• Design the social content for Huawei Colombia, digital assets (social media post, motion design, infographics)
• Huawei Colombia client.

04/2018 - 05/2019

Jr, Graphic Designer - Cheil Colombia

• Creation and design of campaigns and pieces for digital and support in ATL.
• Samsung Colombia Client.

2013-2017

Jorge Tadeo Lozano University

Professional studies in Graphic Design

(graduated)

2020

Central University

Specialization Studies in Digital Advertising

(graduated)

03/2023

Coderhouse

UX/UI Advance Course

(Graduated)

2022/11

Domestika

Photographic retouch and FX in Psd

(Graduated)

2020/5

HubSpot Academy

Inbound Marketing

(graduated)

2019/5

Google Garage Digital The fundamental of Digital Marketing

(graduated)

2019/5

Google

Google Ads Fundamentals

(Graduated)

2019/5

Google

Display & Video 360

(Graduated)