STRATEGIC PARTNERSHIPS ADVISOR at Ultimate Partner (2024-05 – Present)
- Build program strategy for 2-day conferences featuring 40+ executive speakers from Microsoft, AWS and Google Cloud and leading enterprise software companies, GSIs and distributors.
- Designed and facilitated executive roundtable for 12 MSPs in partnership with Microsoft GM, Product, and Sales leadership; captured customer insights and product enhancements needed to accelerate AI sales motions.
- Advised a leading SI on Microsoft “sell-with” messaging, including value propositions, industry use cases, and marketplace offerings mapped to Security and Data & AI Solution Plays.
- Create mainstage content and themes by collaborating with Hyperscaler marketing, partner sales, and executive teams, ensuring new program announcements and co-sell guidance land with a 300+ executive partner audience.
- Lead the full sales cycle with corporate accounts across Microsoft, AWS, enterprise software, and GTM consulting firms, doubling sponsorship revenue YoY.
- Retain 90% of corporate sponsor accounts by delivering high-visibility branding and access to executive partner leaders they can’t find elsewhere.
- Advise scale-up software companies on co-sell strategy, building pitch and positioning aligned to how field sellers are compensated and prioritize deals, then scale motion across accounts.
- Regular contributor to Microsoft’s ISV Success Community Hub, reaching a global partner audience with thought leadership on how partners need to reimagine their strategies to align with Microsoft priorities.
MICROSOFT ALLIANCE LEAD at EY Canada LLC (2023-08 – 2024-05)
- Joined a newly formed EY-Microsoft alliance team, leading the partner plan alongside the Microsoft PDM and managing co-sell opportunities through the full sales cycle.
- Built the governance model for EY Americas Alliance and Microsoft Canada leadership teams, delivering monthly and quarterly updates highlighting alliance performance within both organizations, at all levels.
- Maintained strong executive relationships across EY and Microsoft, aligning account teams to drive regional co-sell opportunities across Financial Services, Oil and Gas, and Healthcare practice areas.
- Owned weekly data reporting against business objectives and KPI metrics, overseeing pipeline, sales forecasting, and quarterly revenue attainment for a $100M+ business.
- Revised the software reseller program, working with global legal and operations teams to negotiate a Canadian contract that improved pricing and support within 2 months.
- Spearheaded a technical training program across 3 practice areas, validating consulting teams met Microsoft product certification requirements to strengthen RFP competitiveness.
- Collaborated with the alliances marketing team to execute a 4-part regional event series, including a Data & AI thought-leadership conference with Microsoft and Snowflake, positioning EY’s multi-alliance ecosystem to the market.
- Launched a Data & Generative AI sustainability solution in partnership with consulting, marketing, and sales leaders, securing the first deal within the launch quarter.
DIRECTOR, STRATEGIC PARTNERSHIPS at Vena Solutions Inc. (2021-09 – 2023-04)
- Developed the vision and led the execution of Vena’s strategic partnership with Microsoft, supporting long-term corporate growth.
- Managed go-to-market strategy, collaborating with marketing leadership to execute digital campaigns, developing co-sell assets, and securing executive speakers for 2 in-person and 3 virtual events.
- Established a channel program to recruit D365 partners in defined markets, collaborating with partner sales to enable new partners to position joint solutions, increasing partner-sourced revenue 30% over 6 months.
- Formalized internal governance by presenting monthly alliance updates to the ELT, gaining organizational support for the partnership by presenting at company town halls and departmental meetings.
- Developed use cases in partnership with internal and Microsoft engineering and product teams to spearhead 3 product integration initiatives.
- Launched a cloud marketplace listing to drive co-sell activity in a new market route, building processes and enablement guides for a 40+ person sales team.
- Won the 2022 Diversity & Inclusion Partner of the Year award, Microsoft Channel Partner Association.
DIRECTOR, STRATEGIC PARTNERS AND ALLIANCES at Bananatag Systems Inc. (2020-08 – 2021-08)
- Established the Partners and Alliances department, prioritizing investment on the highest revenue growth opportunities, and recruiting and onboarded 5 new alliances in 6 months.
- Developed a referral program and recruited 15 industry-leading consulting agencies, generating an estimated $300K in new referral revenue.
- Won CEO, CMO, COO, and CTO support to invest in a strategic relationship with Microsoft, then built trust with the Partner Development Manager to secure $100K in MDF funds to further develop GTM opportunities.
- Built a co-sell motion with Staffbase, aligning sales teams to share key account information across organizations and increase deal flow.
- Built enablement resources, including sales decks, supporting case studies, and technical training, to onboard and activate new partners within 1 month.
SENIOR MANAGER, STRATEGIC ALLIANCES at Intelex Technologies Inc. (2016-02 – 2020-07)
- Turned unmanaged product-led integrations into a dedicated alliances function, earning executive sponsorship to formalize partnerships; built the Workday partnership from the ground up.
- Grew the partner ecosystem from 4 to 10 active partnerships in 3 years, identifying and onboarding new partners, enabling sales teams on partner value, and establishing a QBR cadence to drive growth.
- Expanded the Enhesa partnership into the EMEA market by mapping new deal opportunities, growing partner-influenced revenue 30% YoY.
- Aligned product, engineering, marketing, professional services, and sales cross-functionally to build partner integrations and execute joint go-to-market and co-sell plans.
- Negotiated partner agreements with finance and legal, including pricing, terms and conditions, and product scope, to formalize each partnership commercially.
PRODUCT MANAGER, HEALTH AND SAFETY at Intelex Technologies Inc. (2014-05 – 2016-01)
- Led the product owner and development team to build first occupational health and industrial hygiene applications, shipping a prototype in 3 months that became a key driver of the platform's overall value.
PRODUCT MANAGER, TELEHOMECOME at Ontario Telemedicine Network (2011-08 – 2014-03)
- Served as a core team member launching the Telehomecare solution, aligning product strategy with hospital priorities to drive ~180% quarterly growth in its launch year.
SENIOR ANALYST, CORPORATE STRATEGY at University Health Network (2008-10 – 2011-03)
- Managed relationships across clinical and hospital groups, developing the business case that secured Board approval for a $5M, 3-year clinical system implementation project.
NATIONAL SALES TRAINER at Baxter Corporation (2006-08 – 2008-09)
- Built Canada's sales training function for a 50+ person AE and specialist team, gaining buy-in across 3 business units and recruiting senior sellers as internal champions to drive adoption.
LEARNING & DEVELOPMENT CHAIR at IAMCP Canada (2026-03 – Present)
- Board Member for International Association of Microsoft Channel Partners, design curriculum to educate partners on revenue growth strategies with Microsoft
TORONTO CHAPTER CO-CHAIR at Partnership Leaders (2023-01 – 2024-03)
- Established chapter to support accelerated ecosystem growth of Toronto’s software and services partner community
