Suzan

PMP-certified transformation and program delivery leader directing complex, cross-functional programs from initiation through execution across digital, marketing, and commercial operations. Manages program budgets up to $125M, executive steering committees, and cross-functional teams of up to 32, applying PMI-aligned governance, risk management, and scope control practices to deliver measurable business outcomes. Reports regularly to CEO, COO, CFO, and CMO-level stakeholders, translating strategic objectives into structured project plans, milestones, and KPI frameworks.

Vice President, Strategy - Geek Oracle - Toronto, ON

(2025-09)

• Serve as engagement lead for 4 concurrent C-suite client programs, defining project scope, success criteria, and phased work plans, maintaining consistent 2-to-4-week delivery cycles from scoping through final roadmap handoff.
• Lead organizational restructuring projects for 6-to-10-person teams, developing governance structures, role frameworks, and change management plans that reduce ramp time and support sustained growth.
• Manage risk and stakeholder communication across each engagement, translating AI-driven market intelligence into phased, milestone-based delivery roadmaps aligned to client business objectives.

Vice President, Strategy and Operations - MiQ Digital - Miami, FL

(2022-11 - 2024-12)

• Directed the end-to-end program to launch MiQ's US business from zero, managing a $125M program budget, a cross-functional team of 32, and an executive steering committee across a 12-month delivery timeline, scaling to $45M in year-one revenue.
• Built program governance framework, KPIs, and reporting cadence while overseeing multiple technology launches.
• Recovered a proprietary technology build during a COVID-related resourcing disruption by freezing scope, auditing must-have requirements, and realigning stakeholders on a revised delivery plan.
• Led workflow redesign and process improvement initiatives that reduced campaign turnaround time and improved delivery accuracy by 23%.
• Served as executive sponsor liaison for strategic accounts, leading quarterly business reviews, contract negotiations, and vendor management.

Vice President, Account Management - MiQ Digital - Toronto, ON

(2021-07 - 2022-11)

• Built a new department from the ground up under direct CEO sponsorship, leading a team of 11 through hiring, succession planning, and operating model design.
• Established governance structure, project timelines, scope definition, and risk mitigation processes; increased client satisfaction scores by 8 points and operational efficiency by 35%.
• Designed and implemented standardized project documentation and governance processes, ensuring transparent ownership and on-time deliverable tracking.
• Led 5 high-value strategic accounts as executive sponsor, managing stakeholder reviews and negotiating multi-year vendor contracts.

Vice President, Strategy and Partnerships - Orion Worldwide (Omnicom Group) - Toronto, ON

(2020-03 - 2021-06)

• Directed agency transformation projects across 4 agency groups, managing full project lifecycle from scoping through delivery and change adoption in partnership with the Managing Director.
• Implemented project tracking and dependency management frameworks (Asana, Monday) across 3 departments, improving workflow visibility and cross-team accountability.
• Managed vendor procurement, contract negotiation, onboarding, and financial forecasting, driving an 18% increase in service adoption across the agency network.
• Introduced standardized media investment frameworks and operating models across departments, reducing redundant effort.

Vice President, Media - Dentsu X - Toronto, ON

(2018-03 - 2020-02)

• Directed onboarding of 10-to-15 luxury brands across the LVMH and Jaguar Land Rover portfolios, managing account audits, staffing plans, and governance implementation for seamless integration at scale.
• Led a $32M luxury client program with a team of 5, owning P&L, vendor strategy, and reporting cadence.
• Directed omnichannel media programs across programmatic, SEM, social, and traditional channels; sourced and activated 4-to-6 sponsorships, including an event-based Jaguar Land Rover film festival activation managed for QA, risk, scope, and schedule.
• Owned full financial operations including budget forecasting and P&L accountability, and supported new business development contributing to $15M+ in secured accounts.

Group Strategy Director - OMD - Toronto, ON

(2015-03 - 2018-02)

• Directed the launch of Sonnet Insurance into the Canadian marketplace, managing a $25M budget and a team of 6 under executive sponsorship; built the hiring plan, vendor strategy, budget tracking, reporting cadence, and KPI design.
• Directed integrated media planning and buying for Nissan Automotive.

Advertising Strategy Director - Starcom - Toronto, ON

(2008-09 - 2015-02)

• Led media strategy and execution for TD Bank, Kellogg's, Procter & Gamble, Kraft, and Sephora, managing cross-functional teams and vendor relationships.

Associate Degree (Honors) - Creative Advertising - Seneca Polytechnic