Senior Marketing Manager
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Strategic and result-driven Senior Marketing Manager with over 14 years of experience in CPG & pharmaceuticals at Tier1 multinationals (Mars, GSK Consumer Healthcare). Proven international expertise in business transformation through data-driven portfolio strategies, revenue growth management, audience engagement via insightful omnichannel media strategies with strong understanding of retail environment and go-to-market strategies.
Strategic and performance-driven Senior Marketing Manager with 14+ years of experience in consumer packaged goods (CPG) across European markets, applying American business standards. Strong expertise in Portfolio & Brand strategy, Revenue growth management (RGM), Media management, including Media Planning & Buying with a proven track record in P&L ownership, pricing optimization, market analysis, and integrated marketing communications. Skilled in data-driven decision-making, business analytics, and leveraging consumer insights to drive profitable growth and market share expansion.
Experienced in cross-functional leadership, go to market strategy, and innovation management, aligning with evolving consumer, category, and customer dynamics. Eager to leverage international expertise and a consumer-centric approach to contribute to a Canadian company growth and development.
Master's degree in Marketing, 2010
Bachelor degree in Economics, 2009
