Swati Kumari

through data-driven digital marketing strategies. I combine performance marketing, analytics, and customer lifecycle thinking to turn marketing investments into revenue.

Here’s how I create impact:

• Strategic Planning: I understand the client’s business goals, target audience, and competitive landscape before building campaigns.
• Performance Marketing Execution: I manage and optimize paid media campaigns (Google Ads, paid social) to improve ROAS, lower CPA, and increase qualified leads.
• Data & Analytics: I track performance using analytics tools, validate data accuracy, and generate insights to refine campaigns continuously.
• CRM & Lifecycle Marketing: I support email automation and customer journeys to nurture leads and improve retention.
• Cross-Functional Collaboration: I work closely with creative, analytics, and account teams to ensure campaigns align with overall brand and revenue goals.
• Optimization Mindset: I constantly test creatives, audiences, and bidding strategies to maximize efficiency and scale results.

Sales Representatives - Ascension Software

(2026-01)

• Welcomed guests and prospective clients, providing venue tours and creating a positive first impression.
• Managed reservations, event bookings, scheduling, and client inquiries through phone, email, and in person.
• Resolved guest concerns professionally, ensuring a high level of customer satisfaction.
• Coordinated with catering, operations, and event teams to deliver seamless guest experiences.
• Maintained accurate booking records and administrative documentation while managing multiple priorities.
• Demonstrated professional phone etiquette by responding promptly to guest inquiries and coordinating event details.
• Supported event execution by ensuring guest requests were communicated and addressed efficiently.
• Assisted with onboarding new team members and shared customer service best practices.

Codaemon Software

• Built strong client relationships by understanding business needs and providing solution-focused support.
• Delivered presentations, coordinated with cross-functional teams, and ensured excellent customer experiences throughout client engagements.

Certification - Digital Marketing - York University (2024 - 2025)

Post-graduation - Marketing Management - Sheridan College (2024 - 2025)