through data-driven digital marketing strategies. I combine performance marketing, analytics, and customer lifecycle thinking to turn marketing investments into revenue.
Here’s how I create impact:
- Strategic Planning: I understand the client’s business goals, target audience, and competitive landscape before building campaigns.
- Performance Marketing Execution: I manage and optimize paid media campaigns (Google Ads, paid social) to improve ROAS, lower CPA, and increase qualified leads.
- Data & Analytics: I track performance using analytics tools, validate data accuracy, and generate insights to refine campaigns continuously.
- CRM & Lifecycle Marketing: I support email automation and customer journeys to nurture leads and improve retention.
- Cross-Functional Collaboration: I work closely with creative, analytics, and account teams to ensure campaigns align with overall brand and revenue goals.
- Optimization Mindset: I constantly test creatives, audiences, and bidding strategies to maximize efficiency and scale results.
