Syed Naeem Rizvi

I have over 20 years of experience in textile chemistry and B2B sales, including 13 years with BASF where I managed both technical and commercial responsibilities. I hold a Master’s in Textile Chemistry and have led product launches, developed finishing solutions, and managed key accounts across institutional and hospitality sectors. In my current role at Marina Textiles, I manage government and institutional tenders across North America.

Sales & Marketing Officer

Marina Textiles Inc. | Mississauga, ON | July 2020 – Present

• Drive sales growth across U.S. market while managing key Canadian accounts in institutional and hospitality sectors
• Lead bid solicitation and tender submissions for large-scale government and institutional contracts
• Maintain and strengthen relationships with procurement officers, government agencies, and corporate buyers
• Manage end-to-end sales cycles for government agencies, prison/correctional facilities, hospitals, and hotels

Senior Technical Manager

BASF | Karachi, Pakistan | July 2009 – March 2016

• Achieved 30%+ business growth over set targets through strategic account management and new product launches
• Launched 4 new textile finishing products resulting in 3% sales increase in first year
• Member of BASF Global Competence Team for 5 consecutive years, contributing to global technical standards
• Trained and managed regional sales and technical teams across national territory

Sales Manager

BASF Pakistan (Pvt) Limited | Karachi, Pakistan | May 2003 – June 2009

• Consistently exceeded sales targets, achieving 14% growth in 2008 (against 6% target)
• Increased BASF's market share from 7% to 11% over 6-year period through strategic market expansion
• Developed and executed sales strategies for new textile markets including towel, blend fabric, and yarn segments
• Built new customer base and distribution networks across territory

I have done Master's in Textile Chemistry and Master's in Applied Chemistry.