Temitayo Balogun

Communications and marketing professional with more than seven years of experience developing and implementing strategic communications, marketing campaigns, media relations initiatives, and digital engagement programs across healthcare, government, nonprofit, education, and private-sector environments. Proven ability to manage projects from planning through implementation and evaluation, develop compelling content across multiple channels, and use data-driven insights to improve audience engagement and campaign effectiveness. Skilled at collaborating with diverse stakeholders, managing competing priorities, and delivering clear, accessible communications that support organizational objectives and community impact.

COMMUNICATIONS COORDINATOR at North End Community Health Centre (Non-Profit) (2025-03 – Present)

• Develop and implement integrated communications and marketing strategies supporting organizational priorities, healthcare programs, community engagement, and public awareness initiatives.
• Create, edit, and manage content across websites, social media platforms, newsletters, email campaigns, internal communications, and promotional materials.
• Develop key messages, talking points, and communications materials to support campaigns, leadership updates, and public-facing initiatives.
• Manage social media communications across Facebook, Instagram, LinkedIn, and X, increasing engagement through targeted content strategies and editorial planning.
• Maintain content calendars and ensure consistent messaging across digital and traditional channels.
• Conduct communications analytics using website, social media, and email performance data to evaluate effectiveness and improve engagement strategies.
• Support website updates and SEO improvements to enhance digital visibility and accessibility.
• Design digital and print materials supporting campaigns, events, and health promotion initiatives.
• Develop and analyze surveys and feedback tools to assess community needs and communication effectiveness.
• Collaborate with Nova Scotia Health and other external partners on joint communications and engagement initiatives.
• Support internal communications through SharePoint updates, staff messaging, and organizational announcements.

COMMUNICATIONS STRATEGY MANAGER at WeUsThem Inc. (Ad Agency) (2021-12 – 2025-02)

• Led development and execution of integrated communications and marketing strategies for government, healthcare, nonprofit, education, regulatory, and private-sector clients.
• Managed 15+ concurrent communications and marketing projects from strategy development through execution, reporting, and evaluation.
• Developed tactical communications and marketing plans including audience segmentation, channel strategy, messaging frameworks, and campaign performance metrics.
• Managed project timelines, budgets, vendors, and cross-functional teams to ensure successful delivery of complex campaigns.
• Produced high-level communications materials including press releases, speeches, briefing notes, reports, FAQs, newsletters, web content, and social media content.
• Planned and executed multi-channel marketing campaigns across digital, social media, OTT, OOH, and traditional media platforms.
• Supported media relations, stakeholder engagement, and public-facing communications for government and institutional clients.
• Conducted campaign performance analysis using analytics tools to measure reach, engagement, sentiment, and ROI.
• Presented reporting insights and strategic recommendations to senior executives and clients.
• Coordinated stakeholder engagement with government agencies, industry associations, community organizations, and media outlets.
• Recognized for award-winning campaign work, including a multilingual international fraud prevention campaign delivered across five countries (Communicator Award of Distinction, 2025).
• Represented organization on Atlantic Canada Trade Mission (South Korea & Japan), supporting international communications and stakeholder engagement.

PROMOTIONS ASSISTANT (PART-TIME) at Acadia Broadcasting Limited (2021-01 – 2021-11)

• Coordinated marketing and promotional activities supporting station programming, community initiatives, and audience engagement efforts.
• Developed and scheduled social media content to increase audience reach and engagement.
• Assisted with planning and execution of community events, sponsorship activations, and promotional campaigns.
• Collaborated with sponsors, vendors, and community partners to support campaign objectives and event success.
• Produced marketing and promotional materials aligned with brand standards and campaign goals.
• Supported event logistics, communications, and on-site coordination for major public events and station initiatives.

PUBLIC RELATIONS OFFICER at Lagos State Ministry of Information and Strategy (2015-11 – 2020-12)

• Developed and implemented communications and public relations strategies supporting government programs, policies, and public awareness campaigns.
• Managed media relations activities and maintained strong relationships with journalists, media outlets, and external stakeholders.
• Wrote and edited press releases, speeches, briefing notes, talking points, newsletters, website content, and communication materials.
• Provided communications advice and media preparation support to senior government officials and organizational leaders.
• Coordinated press conferences, public consultations, stakeholder meetings, community outreach initiatives, and government events.
• Supported crisis communications and issues management activities on high-profile and sensitive topics.
• Monitored media coverage, public sentiment, and emerging issues to inform communications planning and strategic decision-making.
• Collaborated across departments to ensure consistent messaging and coordinated communications activities.

MASTER OF PUBLIC RELATIONS – Mount Saint Vincent University