Associate Brand Manager - High Liner, Catch of the Day brands at HIGH LINER FOODS INC (2022-11 – 2026-03)
Led $38M portfolio of value and mainstream brands to drive growth of the category. Reported directly to Marketing Director
- Established product offering by identifying market opportunities and outlining innovation roadmaps. Completed commercialization and successful launch of two LTOs in branded portfolio and two private label items for a large national customer in 2025 with +$3M incremental annual revenue
- Owned portfolio P&L and forecasting as part of the Annual Operating Plan, driving profitability through portfolio prioritization, product renovation and cost optimization (delivered $0.5M in improved profit)
- Supported development and execution of marketing strategies by working cross-functionally with Sales, Finance, Product Development, Integrated Marketing, RGM, Regulatory and supply chain teams
- Managed marketing communications to ensure they align with brand strategy and budget, overseeing packaging design, artwork approvals, labelling, print and online advertising
- Led integrated marketing activations across digital, influencer and eCommerce channels to strengthen High Liner brand equity and drive engagement (+56% organic social growth)
- Mentored cross-functional team members and collaborated with agency partners to deliver key brand initiatives
Brand Manager - Skechers at INTERTOP UKRAINE LLC (2017-04 – 2022-10)
Brand Manager - Timberland at INTERTOP UKRAINE LLC (2013-02 – 2017-03)
- Managed Skechers brand in Ukraine, reaching double-digit growth year-to-year and scaling the business 5x to become #1 brand in company portfolio with $20M in revenue
- Performed product portfolio management for $6M Timberland brand (+16% in profit in 2013-2017)
- Developed and executed multi-year brand and portfolio growth strategies aligned with global direction and local growth opportunities
- Held full accountability for brands' P&L, including forecasting, budgeting, pricing strategy, promotional investment, and ROI tracking, constantly maintaining top margins
- Defined and executed full marketing mix strategies to steer brands' long-term growth
- Led and coached team of two people to drive achievement of strategic goals and operational plans
Marketing Manager at MARATEX LLC (2006-12 – 2012-04)
- Developed and executed long-term strategy for retail division UK fashion wear brand Peacocks ($13M in annual sales, 62% of company business); delivered record sales of +20% YoY with high sell through
- Prepared specific marketing programs and promotions to build stronger brand equity on the market
- Partnered with sales and merchandising teams to optimize in-store execution and shopper conversion
- Worked with external parties and advertising agencies to carry out brand and trade promo activities
Supervisor Sales Planning & Forecasting at PHILIP MORRIS (2004-06 – 2005-05)
- Coordinated process of monthly sales planning and forecasting
- Provided management with short / long-term sales forecasts and plans for operating decisions aimed at PMU volume and share growth
- Oversaw effective application of customer incentive schemes and provided feedback on their effectiveness, including monitoring of sales allowances spending against designated budgets
- Managed implementation of relevant projects aimed at optimizing sales forecasting process
Sales Analyst at PHILIP MORRIS (2002-04 – 2004-05)
- Analyzed company sales across regions and distributors, and evaluated sales performance of PMU brand portfolio
- Measured and monitored Key Sales Indicators across PMU supply chain
- Reviewed market intelligence data and wrote executive summaries (key accounts and retail)
- Facilitated issue resolution, data quality initiatives and reporting requirements of sales information systems
Intern in Strategic Planning and Business Development Department at KRAFT FOODS INTERNATIONAL (2000-03 – 2001-08)
