Vasu Mahendru

Organized, detail-oriented, and proactive marketing coordinator with 5+ years of experience supporting the execution of marketing initiatives across branded product portfolios, coordinating digital communications, managing multiple projects and deadlines simultaneously, and ensuring all brand and product materials are delivered accurately and on time. Experienced supporting sales teams with customer presentations, managing marketing assets and creative files, coordinating e-blasts and digital communications, conducting market and competitor research, and maintaining organized project trackers across fast-paced, consumer-focused environments. Strong eye for visual presentation and brand consistency, with proficiency in Microsoft Office including PowerPoint, Excel, and Word, and hands-on experience with Canva, Adobe Creative Suite, and Mailchimp.

Comfortable managing competing priorities in high-urgency environments with a proactive approach to identifying potential delays before they impact deadlines.

Demand Generation and Growth Strategist at Xeo Marketing and Strategic Consultancy (2025-10 – Present)

• Support marketing and sales teams with customer presentations, campaign materials, and seasonal selling assets, ensuring all materials are accurate, consistent, and aligned with brand guidelines before delivery.
• Coordinate marketing requirements for new campaign launches and product initiatives, including gathering and organizing product information, creative assets, imagery, and samples across internal teams and external partners.
• Coordinate marketing e-blasts and digital communications using Mailchimp and HubSpot, managing content, scheduling, list management, and performance tracking across client brands.
• Manage multiple concurrent marketing projects simultaneously, prioritizing work based on deadlines, business needs, and urgency, and proactively following up on outstanding items to prevent delays.
• Maintain organized marketing files, project trackers, and product information across client accounts, ensuring all documentation is current, accurate, and accessible to all relevant team members.
• Conduct market and competitor research to identify relevant trends, products, pricing, promotions, and opportunities, sharing findings with internal teams to inform strategy and campaign decisions.
• Ensure all marketing materials are accurate, visually consistent, and aligned with established brand guidelines across every touchpoint, coordinating revisions and approvals with designers and stakeholders.
• Provide general coordination and administrative support to the marketing team, keeping projects moving and stakeholders informed across all active workstreams.

Digital Marketing Specialist / Founder at Vanik Digital Marketing Services LLP (2020 – 2023)

• Coordinated marketing initiatives for multiple SMB clients across digital communications, creative asset management, and campaign execution, managing multiple projects and deadlines simultaneously with strong organizational discipline.
• Supported client-facing presentations and sales materials, ensuring all content was accurate, on-brand, and delivered on time for client meetings and seasonal business reviews.
• Managed e-blast and email marketing coordination using Mailchimp, handling content, scheduling, list management, and performance reporting for multiple client accounts.
• Conducted market and competitor research for client brands, identifying trends, pricing benchmarks, and promotional opportunities and sharing findings to inform marketing strategy.
• Maintained organized project trackers, creative asset libraries, and marketing documentation across all client accounts, proactively following up on outstanding items to keep deliverables on track.

Digital Marketing and Campaign Strategist (Capstone) at Retail Maverick and Joyburst (2025-10 – Present)

• Planned and executed integrated demand generation campaigns for three client brands, managing digital, social, email, and content channels throughout the buyer journey from awareness through conversion.
• Analyzed funnel performance and campaign metrics, delivering data-driven optimization recommendations and pipeline-focused reporting to client stakeholders.
• Collaborated with cross-functional teams to develop sales enablement assets and campaign content that supported prospect engagement and conversion across all channels.

Graduate Certificate in Advertising: Account Management – Sheridan College (2025 – 2026)

Graduate Certificate in Marketing Management – Sheridan College (2024 – 2025)