Victoria Smith

I'm Tori - a mid-level designer who values emotion, clarity, and purposeful design.

I enjoy building on visual identities through digital and print to help brands express who they truly are.

I'm curious, self motivated, and grow best in team environments.

The Synergy CHC — Graphic Designer

September 2021 - May 2026

• Designed and delivered marketing content across multiple brands under the SynergyCHC.

• Brands included: Focus Factor, Flat Tummy, BoomBod, Sneaky Vaunt, and Hand MD.

• Maintained distinct brand identities and seamlessly switched between visual styles often.

• Planned, created, and scheduled posts for Focus Factors Facebook, Instagram & TikTok.

• Designed high-performing digital ads for platforms such as: Meta ads, Google ads, & Amazon Ads.

• Elevated commercials and video ads, adding animated text, graphs, iconography, transitions, voiceover & music.

• Designed, planned, and executed high earning email campaigns using Klayvio.

• Provided clean and professional looking graphics for website, landing pages, & other digital marketing materials.

• Scheduled regular meetings with the brand manager to strategize future content.

• Communicated regularly via email & slack providing proof of concept, drafts, and final copies of work.

• Owned weekly projects, completing beginning to end with minimal feedback or overview required.

• Learned new programs & tools to adapt to company needs. Such as: Enveto Ai Image Labs, Chat GPT, & Adobe Firefly.

Communitech — Graphic Designer

September 2020 - December 2020

• Assisted small businesses with their digital footprint and visual awareness.

• Created brand guides with hand-off instructions that include, colors fonts, sizing, and logo usage.

• Made websites from scratch or redesigned existing websites in shopify, wordpress, and weebly.

• Designed reusable post templates in canva for easy hand off.

• Took client ideas and converted them into engaging and high converting social media content.

• Worked with brands that had 0 budget, creating, fresh compelling brand visuals, social media content, websites, and other digital materials.

• Worked from home, using Clockify, Slack, Email, and Google Meets to stay connected to the team, and clients.

Rhapsody Bar — Free Lance Design Work

March 2020 - May 2020 + Menu design

• Designed a new print ready menu for Rhapsody.

• Design was made in indesign but with an editable PDF version to change “specials” on the menu.

• Menu was created around the restraints of their in house printer. Using few colors to save on ink costs and limited to legal sized paper only.

Sir John. A Macdonald secondary School, Waterloo

September 2014 - June 2017 Graduated in June 2017

Conestoga College, Kitchener

September 2017- June 2020 Graduated June 2020