Associate Director, Marketing, Gupshup (July 2022 – Oct 2022)
Gupshup is the world’s leading Conversational Messaging Platform that helps businesses engage with customers across 30+ messaging channels
Key Responsibilities
Managed a team of product and growth marketers to oversee the marketing and growth function for the organization’s flagship products.
- Defined value propositions, positioning, pricing strategies and key messaging at a product and organization level
- Optimally managed a marketing budget of $2.5 million. Started my stint at gupshup with just $1000 budget
- Identified 3 new countries for the flagship product and launched there
- Built global marketing and sales teams that made substantial contributions to the revenue
- Setup playbooks that drastically improved efficiency in launching in new geographies
- Worked with the product and support team to localize the products to meet customer expectations
- Built a consultant-employee model and saved over 30% of agency cost
- Partnered with Google for Google Business Messaging which is ready for launch globally
- Maintained LTV/CAC (marketing multiple) ratio at 5
Achievement: Was responsible for revenue growth and the team ended up making a
60% contribution to the organization’s revenue in 2022 Q3
Senior Manager, Marketing, Gupshup (Jun 2020 – Jun 2022)
Key Responsibilities
Was responsible for branding, new product launches, and global expansion of the organization and its products
- Developed integrated marketing strategy for brand awareness and demand generation
- Launched partnership program with Independent Software Vendors which resulted in 12% of the total revenue of the fiscal year 2021-22
- Worked closely with Meta’s WhatsApp partnership team as a conduit for the voice of the customers and industry in general
- Launched 3 products in 25 countries by building teams, hiring workspaces, and building a community of customers and partners. New geographies started generating revenues (15% of the total revenue) and being profitable since the first year itself
- Named, planned, launched, and executed the organization’s flagship event ‘Communica8’ which became a lead generation machine by its 3rd season
- Generated over 7500 MQLs with an SQL conversion rate of 19%
Achievement: Was a key contributor to the team working in the series E funding round. Gupshup attained unicorn status with a $340 million funding
Product Marketing Manager, Gupshup (June 2016- June 2020)
Key Responsibilities
Worked closely with the product team to develop and promote market-ready products
- Managed reporting of high-performing executives specializing in B2B marketing, social media, content, and product marketing
- Launched the world’s first chatbot platform and handled end-to-end marketing for the same
- The product had over 30000 developers building over 50000 chatbots for enterprises
- Was SPOC for partnership with OnePlus to build their native AI-powered messaging app
- Handled large-scale events, hackathons, trade shows and roadshows
- Developed content and handled corporate social media handles for Gupshup
- Managed agencies and freelancers for marketing and PR
- Was responsible for establishing and nurturing media relationships
Achievement: Was involved in key partnerships with Amazon, Microsoft, Sage, Barclays etc. for the world’s first chatbot-building platform
Assistant Project Manager, Gupshup (Dec 2014-June 2016)
Key Responsibilities
Was responsible for the project management and marketing of an enterprise messaging channel: Teamchat
- Worked with internal and external stakeholders for smooth execution of projects
- Hired and managed expert consultants for AI and IoT part of the project
- Managed social media, SEO, and PR agencies for marketing
Achievement: Supported onboarding of over 2000 enterprises onto the platform
Sr. Executive, Marketing, IMS learning resources (July 2014- Nov 2014)
IMS learning resources is a premium test-prep institute with over 100 centers
- Was responsible for performance marketing and owned all digital assets of the organization
- Worked on the SEO ranking of the website and ensured it lists in the top 3
- Developed content for blogs and social media
- Handled BTL activities for the organization which engaged with over 300K aspirants
Sr. Copywriter & Project coordinator, Imcrede solutions (May 2011- Mar 2012)
Copywriter, Imcrede Solutions (April 2010- April 2011)
Imcrede is a digital agency specializing in tech startups and real estate companies
- Worked with clients to build their content strategy
- Gathered design, social media, and content requirements and was the SPOC for execution
- Wrote interesting copies for popular brands including Zomato, CricInfo, HUL, etc.
