General Manager, Canada at Elesa Canada (2024-07 – Present)
Canadian subsidiary of an international manufacturer of standard mechanical components.
- Own full P&L ownership for Elesa Canada, including revenue growth, margin management, operating costs, inventory investment, and working capital.
- Lead annual budgeting, forecasting, and performance reviews with Elesa Group leadership in Italy, connecting local performance to corporate planning.
- Define and execute a multi-year growth plan centered on distributor expansion, stock availability, local assembly, and e-commerce scale up.
- Drive approximately 20% year-over-year revenue growth and position the business towards $1.3M+ annual revenue for 2026.
- Manage a national customer base of ~500 active customers across OEMs, distributors, and end users, supported by ~70,000 SKUs.
- Own channel strategy across direct, distribution, and e-commerce models, balancing margin protection, customer service and growth priorities.
- Oversee inventory policy, freight strategy, and supply-chain trade-offs to improve lead times while maintaining cost discipline across the business.
- Accountable for ERP usage and process integrity across sales, operations, finance, and inventory, ensuring reliable cross-functional execution.
- Lead a lean cross-functional team across sales support, administration, accounting, and warehouse operations, with responsibility for execution and accountability.
- Serve as primary executive interface with European and U.S. headquarters on strategy, financial performance, and capital allocation.
Regional Sales Manager, Canada at Elesa Canada (2021-09 – 2024-06)
Canadian subsidiary of an international manufacturer of standard mechanical components.
- Planned and executed the launch of Elesa's Canadian subsidiary, moving from a USA-based sales presence to a fully operational Canadian business.
- Prepared and executed the initial business plan across market analysis, location selection, staffing, ERP/CRM implementation, logistics, inventory systems, and e-commerce launch.
- Held P&L responsibility during the launch phase through sales forecasting, overhead planning, gross margin targets, and profitable growth execution.
- Expanded a national distributor network to accelerate market penetration and prospecting reach.
- Developed early OEM and end-user relationships across packaging, manufacturing, automation, food & beverage, and engineering sectors.
- Built brand visibility through trade shows, customer engagement, and targeted marketing initiatives.
- Laid the operational, commercial, and systems foundation required for long-term scalability and profitability.
District Sales Manager, Canada at Buckhorn (Myers Industries) (2019-05 – 2021-08)
Manufacturer of reusable bulk containers and material-handling solutions.
- Owned Canadian sales performance and grew the region ~30% year-over-year to $2.4M.
- Supported leadership with market intelligence, pricing dynamics, and regional growth planning.
- Enabled the sales organization through coaching, ROI/TCO-based selling methodologies, and improved account discipline.
- Drove new business through direct engagement with executive, VP, and sourcing stakeholders.
- Played a key role in the implementation and adoption of a new CRM system, supporting change management and forecast discipline.
Business Development Manager (Ontario & Québec) at Nefab (2016-05 – 2019-05)
Global provider of industrial packaging and sustainable supply-chain solutions.
- Increased regional revenue by approximately 50%, reaching $1.8M.
- Developed strategic relationships across industrial, aerospace, energy, and healthcare sectors.
- Led complex, project-based sales from concept through implementation.
- Engaged executive-level stakeholders on long-term supply-chain and cost-reduction initiatives.
- Represented the company at trade shows, customer presentations, and industry events.
Sales Manager, North America at Sensors & Software (Radiodetection) (2015-07 – 2016-04)
Manufacturer of underground utility detection and test equipment.
- Managed a North American sales team of seven across inside and outside sales roles.
- Delivered 12% revenue growth, with total team sales reaching $8.3M.
- Reorganized sales territories and implemented a structured sales action plan.
Parts & Service Manager (National) at Ovivo (2013-09 – 2015-07)
Provider of industrial and municipal water and wastewater treatment solutions.
- National responsibility for revenue, doubling sales and achieving ~140% of target ($4.2M).
- Designed and executed a strategic plan including territory structure, KPIs, and industry focus.
- Hired, trained, and led a team of six full-time employees across sales and service functions.
Aftermarket Sales Rep. at Evoqua (formerly Siemens Water Technologies) (2009-05 – 2013-09)
Account Manager / Recruiter at Bilingual Source (2008-03 – 2009-05)
Bilingual Account Manager at Match Marketing Group (2007-08 – 2008-03)
