Sales Manager at Fraser Chrysler (2026-01 – Present)
- Led daily sales operations across new and used inventory to hit store revenue targets, supporting regional revenue growth objectives.
- Coached sales consultants on desking fundamentals, lifting close quality and deal structure consistency, and developing sales strategies to improve KPI performance.
- Reviewed lender programs with the team, improving match quality between customers and approvals and strengthening dealer relationships.
- Monitored pipeline health and follow-ups to reduce stalled deals and shorten sales cycles, driving retail sales and customer satisfaction.
- Partnered with F&I to raise product attachment rates and overall deal profitability, aligning with business planning initiatives.
Finance Manager at Village Chrysler (2024-08 – 2026-01)
Lead finance operations aligned with dealership revenue objectives, contributing to overall regional revenue growth.
- Maintain $2,300 average gross per deal through effective retail sales strategies and KPI monitoring.
- Structure and desk complex transactions across diverse lender networks, supporting strong dealer relationships.
- Optimize backend product penetration and overall deal profitability as part of comprehensive business planning.
- Strengthen lender relationships to improve approval ratios and funding speed, facilitating dealer visits and collaborative opportunities.
- Completed advanced F&I and compliance training with Sym-Tech Dealer Services.
- Ensure full compliance with provincial and federal automotive regulations, supporting customer satisfaction and operational integrity.
- Designed dynamic cash-flow forecasting routines for dealership operations, enabling proactive funding decisions and reducing last-minute financing needs.
- Performed monthly variance investigations across sales, F&I and service lines, identifying root causes and recommending corrective actions to improve reporting clarity and KPI achievement.
- Coached finance staff on month-end close workflows and best practices, raising team consistency and supporting team leadership development.
Prime/Sub-Prime Finance Manager at NewRoads Chrysler (2022-12 – 2024-08)
- Managing an average of 75 leads per month with a 20% closure rate, contributing to retail sales growth and KPI monitoring.
- Consistently generating $35,000 to $40,000 in gross profit monthly through strategic sales planning and execution.
- Concurrently engaging retail customers, providing comprehensive education on Chrysler's warranty and service offerings to ensure vehicle safety and customer satisfaction.
- Achieving an average revenue of $2,500 per unit across new and used vehicle sales, supporting dealership revenue growth.
- Fostered dealer relationships by collaborating with sales and service teams to identify new business opportunities.
Director of Finance/Partner at Dealer Finance Solutions Inc. (2020-01 – 2022-12)
- Oversaw advertising, sales promotions, staffing needs, and finance promotions, supporting business planning and retail sales growth.
- Examined gross and operating profits as well as expenses for new/used car department, enabling KPI monitoring and revenue growth.
- Set monthly sales goals for the store and mentored sales associates on obtaining personal sales goals, fostering team leadership and sales strategy alignment.
- Installed and implemented a sales process that increased sales closing ratio to over 50%, contributing to customer satisfaction and dealership profitability.
- Hosted multiple sales challenges and dealer visits for the team to always be engaged and performance-focused.
Sub-Prime Finance Manager at Woodbine Chrysler (2018-07 – 2020-01)
- Worked with a set number of leads given on a monthly basis, supporting KPI monitoring and sales strategy execution.
- Sales processes were in place to make sure every lead is being touched 3-5 times a day, improving retail sales and customer satisfaction.
- Built relationships with each regional manager and dealers to obtain better approval decisions, strengthening dealer relationships.
- Improved in Sub-prime sales by averaging gross of $8200/copy and contributing to dealership revenue growth.
Desking Manager/Sub-Prime Manager at Approval Genie (2016-03 – 2018-07)
- Went through their competitive sales training, focusing on sales strategy and KPI achievement.
- Clients were able to give positive reviews on Google because of my service, contributing to customer satisfaction and retention.
- Lead closing ratios were over the industry average, supporting retail sales and revenue growth.
Senior Financial Services Manager at Markham Acura (2014-05 – 2016-03)
- Established and maintained strong and professional dealer relationships with finance companies, banks, manufacturer's financing centers and suppliers.
- Very successful with my Warranty and Insurance penetrations, contributing to revenue growth and customer satisfaction.
- Worked in strict compliance with the Laws of the Province of Ontario and Canada, supporting business planning and operational consistency.
Financial Services Manager at Acura Pickering (2013-11 – 2016-03)
- Managed the finance application and submission process with the customer and Honda Finance, enhancing customer satisfaction and supporting retail sales.
- Analyzed business activities, costs, operations and forecast data to determine department or division progress towards stated goals and objectives, supporting KPI monitoring and business planning.
Financial Service Representative/Financial Advising at CIBC (2011-10 – 2013-11)
- Engaged with several clients every day to meet their immediate and future needs, offer advice, handle objections and complete sales for both personal and small business clients, supporting retail sales and customer satisfaction.
- Proactively contacted clients to identify potential client needs, and scheduled appointments to further discuss clients' opportunities, demonstrating relationship management and business planning skills.
Customer Service Representative/Financial Advisor Trainee at TD Canada Trust (2010-02 – 2011-10)
- Accurately processed daily financial transactions and sales referrals originated by customers according to bank policies and procedures, contributing to retail sales and customer satisfaction.
- Developed a working knowledge of commercial products, services and procedures, supporting business planning and KPI awareness.
Assistant Manager & Corporate Trainer at Mirai Marketing Inc. (2008-03 – 2010-02)
- Planned and executed direct marketing promotional campaigns and sales programs for clients such as CIBC, Tim Hortons and Canadian Tire, supporting sales strategy and business planning.
- Strengthened brand loyalty and developed face-to-face relationships with customers through pitch presentations, enhancing customer satisfaction and retail sales results.
