Yasmine Djama

A results-driven marketing and PR professional with extensive experience in developing and executing impactful campaigns across media relations, influencer partnerships, and social media strategies. Skilled in creating compelling content, managing client relationships, and driving brand awareness through strategic outreach and data-driven insights. Known for optimizing campaign performance, securing press coverage, and collaborating effectively with cross-functional teams to achieve measurable results.

Eager to leverage my expertise to contribute to the growth and success of a dynamic organization.

Social Media & Media Relations Coordinator - Evospace Development - Ottawa

(2023-08)

• Created engaging marketing content for real estate projects, focusing on company's core values.
• Developed and executed comprehensive social media strategies to enhance brand presence.
• Collaborated with stakeholders to align on strategic planning for company campaigns.
• Increased social media engagement by 78% through targeted campaigns

Public Relations Coordinator - Camara Beauty - Ottawa

(2023-01 - 2024-05)

• Successfully implemented media and influencer campaigns to enhance brand awareness and engagement ahead of the launch.
• Analyzed campaign performance metrics to optimize ongoing strategies.
• Facilitated communication in coordinating influencer/agency relations for the brand.

Account Coordinator - Matte PR - Toronto

(2022-04 - 2024-04)

• Served as the primary liaison for client relationships, ensuring effective communication and maintaining strong partnerships.
• Developed comprehensive media materials and conducted proactive media outreach, successfully securing press coverage to amplify client visibility.
• Led campaign execution, ensuring seamless alignment with client goals and delivering measurable results.
• Collaborated with senior team members to craft compelling press materials and strategically pitch to targeted media outlets.
• Conducted in-depth research to identify emerging media trends and curated opportunities tailored to client objectives.
• Provided integral support in event planning, coordination, and execution, while preparing detailed client reports to track campaign success.

Internship - Matte PR - Toronto

(2022-01 - 2022-04)

• Assisted in developing PR campaigns by compiling targeted media lists and monitoring press coverage.
• Provided administrative support, including scheduling, organizing materials, and managing communications.
• Monitored industry trends and media outlets to identify opportunities for client coverage.
• Supported the team with research and preparation for pitches, presentations, and events.
• Maintained databases and tracked campaign progress to ensure seamless project management.

Advanced Diploma - Public Relations - Humber Polytechnic