Digital Marketing Specialist
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I’m a marketing specialist with 3-year experience in planning and curating marketing strategies that connect audiences with organizations and strengthen brand loyalty.
I’m a writer for different media outlets, a blogger, and a proficient graphic designer.
Marketing Coordinator | OperationsCommander February 2022 to Present
Researching to analyze market trends, competitive landscape, and customer behavior. Creating and designing content for social media, ads, and email campaigns averaging 7% month-over-month growth of lead generation. Web editing and creating landing pages for campaigns causing an average of 10% month-over-month growth of customer conversion.
Reporting our marketing activity weekly and monthly to senior leadership in succinct and understandable format. Developed marketing campaigns that aim to achieve immediate and long-term business goals, causing a 12.5% increase in revenue growth in the first 3 months in this position. Responsible for the whole marketing lifecycle, constant collaboration with the sales team and leading teams cross-functionally to develop and implement the company’s brand strategy and establishing KPIs to track the results of the marketing plan.
Writer & Marketing Specialist | Awras Media April 2020 to February 2022
Researching current affairs, planning news issues, and writing articles on political and social affairs. Part of a five-person marketing team to design social media posts, summarize articles, and manage the website. Ran ads using Google Ads, Twitter Ads, and Facebook Ads Manager to increase website traffic. This allowed the website to achieve the goal of surpassing the 150 000 mark of monthly visitors by the year 2021.
Carleton University : Bachelor of Communication and Media Studies Honors, Minor in Economics. 2018 – 2021
Alliance Francaise : French Language Course, Intermediate level. 2019
University of California, Davis: Google SEO Fundamentals Course. 2022
