Zaira Shaukat

Product Designer with experience designing end-to-end experiences across SaaS, enterprise, and AI-powered products. I specialize in building AI-powered tools, ERP systems, and modern digital workflows, using research-driven thinking and strong visual clarity to create intuitive, high-performing user experiences.

UI UX Designer - NESTO CLOUD

(2026-04)

Working on mortgage operations platforms used by internal teams to manage the end-to-end mortgage lifecycle, from application intake to funding.

• Enhance core workflows across Genesis and Vantage, improving usability and efficiency for mortgage, valuation, and operations teams.
• Partner directly with valuation specialists and business stakeholders to identify process bottlenecks and translate complex operational requirements into intuitive product experiences.
• Design and ship new features while iterating on existing experiences, balancing user needs, business goals, and technical constraints.
• Create user flows, wireframes, interactive prototypes, and high-fidelity designs to validate concepts and drive alignment across cross-functional teams.
• Collaborate closely with product managers and engineers throughout the product development lifecycle, from discovery and requirements gathering to implementation and release.
• Contribute to the evolution of the design system by establishing reusable components and patterns that improve consistency, scalability, and development efficiency across products.

Product Designer II - We Over I

(2024-07 - 2026-01)

Designing AI-driven consumer and internal platforms, leading end-to-end product design from research and product strategy to high-fidelity experiences.

• Led the 0–1 design of ELIX, an AI-powered agent builder capable of generating sub-agents for automated workflows, enabling 100% end-to-end task completion autonomy and accelerating internal operational efficiency.
• Designed and delivered a performance evaluation system from research to high-fidelity UI, improving review completion by 85% and reducing cycle ambiguity across all departments.
• Re-designed the onboarding for Cherrish, an AI audio dating coach app for women, transforming the flow into an immersive, conversational experience that increased sign-up conversion by 22.3% and reduced drop-offs.
• Conducted design audits, prototyping, and usability testing to align UX with product strategy, reducing design-to-development friction by 30%.
• Mentored 3 designers through weekly Figma training, raising design velocity and cross-team collaboration quality.

Product Designer II - Educative.io

(2022-09 - 2024-06)

Worked on large-scale B2B SaaS learning and developer productivity products used by millions of engineers globally.

• Designed key workflows for AI-driven project management and productivity tools, improving task clarity and contributing to higher product retention.
• Revamped checkout and onboarding flows using data insights, resulting in a 24% increase in paid conversions.
• Redesigned platform-wide site search for 2M+ monthly users, reducing bounce rates by 15% through iterative testing and behavioral analytics.
• Delivered high-impact B2B landing pages and upsell modules, increasing enterprise adoption and improving CTR across marketing funnels.
• Partnered closely with PMs, engineers, and data analysts to ship user-centered features aligned with business KPIs.

Senior Communications Designer - VentureDive

(2020-11 - 2022-03)

Led visual design and brand communication for B2B SaaS and developer-focused products.

• Led the redesign of VentureDive’s corporate website using WordPress + Figma, improving navigation and increasing session duration by 30%.
• Developed and published comprehensive brand guidelines, reducing design turnaround time by 40% and improving brand consistency.
• Produced 50+ digital campaigns that increased inbound leads by 25% and strengthened market presence.
• Designed rich media content, animations, and infographics, increasing social engagement by 2.5×.
• Improved organic traffic by 22% through enhanced visual hierarchy and content design.

Senior Designer - Sapphire

(2018-04 - 2020-11)

• Directed visual design for bi-weekly brand campaigns, increasing digital engagement and strengthening brand recall across channels.
• Designed performance marketing assets that improved campaign effectiveness and audience retention.
• Delivered branding and print collateral supporting seasonal launches and nationwide retail campaigns.

Bachelor's - Visual Communication Design - Beaconhouse National University (2016)