Zeke Pesut

I am a freelance Art Director who combines creativity, strategic thinking and business insight to deliver effective, original work. I thrive in fast-paced, cross-functional environments where collaboration is essential to building strong brands and producing successful creative. I have worked with leading brands across branding, marketing strategy, packaging and brand development.

This experience has given me a deep understanding of the Canadian market and the ability to create impactful, consistent and innovative brand experiences. My background spans comprehensive identity development and ongoing brand stewardship across both agency and in-house creative environments. Curious by nature, I continually explore emerging trends and bring bold ideas to the table.

I push creative boundaries when appropriate, solve problems intuitively and confidently champion ideas with clients and project teams—leading projects from initial concept through final execution.

Vincor International

(2001-01 - 2006-12)

• Partnered with NPD, Marketing and Senior Leadership to develop new wine brands, campaigns and creative platforms aligned with business and consumer objectives.
• Led brand development from initial strategy through execution, including concept development, naming, storytelling, visual research, presentations, production and press approvals.
• Championed bold ideas, emerging trends and experimental approaches to deliver fresh, consumer-focused creative across packaging, retail, marketing and digital touchpoints.

SR. Designer - Constellation Brands

(2006-01 - 2017-10)

• Directed and motivated a multidisciplinary creative team producing packaging, retail merchandising, marketing, social media, video and event materials for a portfolio of more than 100 brands.
• Fostered a high-performance, innovative, and collaborative creative culture.
• Managed complex design and multimedia projects from concept through completion, consistently meeting demanding timelines, production requirements and brand standards.
• Built and maintained a trusted network of freelance designers, photographers, illustrators, videographers and copywriters to support changing creative and production needs.
• Collaborated with printers and production partners on pre-production, colour accuracy, press approvals and final execution.

Creative Director - Arterra Wines Canada

(2017-09 - 2022-12)

• Collaborated with printers and production partners on pre-production, colour accuracy, press approvals and final execution.
• Managed and mentoring, and coaching multi-disciplinary creative teams.
• Identified, analyzed, and resolved complex creative and strategic problems, translating business insights into visual solutions.
• Collaborated with marquee clients, including Diageo, Mattel, Arterra Wines Canada and Geox, to develop and execute creative concepts for seasonal campaigns and ongoing retail initiatives.
• Partnered with production teams to prepare accurate, print-ready artwork for large-format graphics and retail environments.
• Worked closely with structural designers to develop innovative retail displays, branded environments and custom in-store installations.

Global Imaging

(2023-01 - 2026-12)