Shanzeh (Zia) Khan

Email Marketing Specialist with experience creating and optimizing email campaigns for luxury and global retail brands. Passionate about combining creativity, design, and data to ensure customer satisfaction, with hands-on experience in email campaign execution, visual content and layout, audience segmentation, A/B testing, and performance analysis using metrics such as CTR and CTOR. Having worked across Canadian, Pakistani and Schengen markets, I offer a background collaborating in cross-cultural environments, adapting to diverse teams and audiences.

I enjoy fast-paced, integrated settings where curiosity, continuous learning, and innovation are valued, I'm eager to share my expertise as well as further develop my skills in an industry growing rapidly with the enhancement of AI and technology.

Email Marketing Coordinator at Bareezé (2025-01 – Present)

• Contributed to the successful execution of seasonal promotional campaigns while maintaining brand consistency and production timelines.
• Analyzed campaign performance using key email marketing metrics including open rate, CTR, CTOR and unsubscribe rate to identify optimization opportunities.
• Assisted in A/B testing subject lines, email content, and calls-to-action to improve engagement and campaign effectiveness.

Schengen Visa Officer at Embassy of Greece (2025-01 – Present)

• Managed end-to-end processing of Schengen visa applications, ensuring accuracy, compliance with strict regulatory requirements, and meticulous attention to detail in a high-volume environment.
• Provided professional client support by guiding applicants through complex processes, resolving inquiries, and delivering clear, timely communication while maintaining a high standard of customer service.
• Evaluated confidential documentation and maintained accurate records with a high level of discretion, organization, and data integrity.
• Collaborated with embassy staff and external stakeholders to coordinate application workflows, prioritize competing deadlines, and ensure efficient case management.

Email Marketing Specialist at James Perse (2024-01 – Present)

• Developed and mobilized 3–5 weekly email campaigns across promotional and product marketing initiatives.
• Segmented customer audiences based on engagement and purchasing behaviour to improve campaign relevance.
• Collaborated with marketing, creative, and merchandising teams to coordinate campaign assets, manage production timelines, and support seasonal product launches.

Assistant Manager at James Perse (2023-01 – 2024-01)

Field Assessment Officer at WSP Canada (2022-01 – 2023-01)

• Assisted in development of "Customer Outreach Program" and "Health and Safety Protocols" for Utility Companies in Sahiwal and Sialkot under ODBM project in Punjab, Pakistan. 2022-2024.
• Supported in comparative analysis of municipal services (water and wastewater) for the City of Peterborough and Peterborough Utility Co., 2022.
• Organized stakeholder consultations and assisted in Public Information Centers (PICs) for Masterplan and Environmental Assessment Projects in Sudbury, Ontario. 2021-2022.

Sales Advisor at James Perse (2021-01 – 2023-01)

Team Lead at Tribeca Coffee Co. (2018-01 – 2021-01)

Honours Bachelor of Arts in Political Science & Psychology – University of Toronto (2016-01 – 2021-01)