Lead Generation

B2B Marketing & Client Acquisition Specialist

Remote within Europe | Freelance, part-time | €800/month + 10% client commission

Valtrus Coaching is a Switzerland-based practice providing executive coaching and systemic team coaching to senior leaders and leadership teams.

We are seeking a B2B Marketing & Client Acquisition Specialist to strengthen our outreach, generate qualified opportunities, and support new client acquisition. The role combines marketing judgment, AI-assisted research, and targeted prospecting. Executive coaching will be the initial priority, with systemic team coaching managed through a separate campaign.

Key responsibilities

• Assess and improve audience selection, positioning, outreach messaging, and conversion performance.
• Build and maintain targeted prospect lists using LinkedIn Sales Navigator. Identify relevant decision-makers, verify business signals, and prioritize prospects based on evidence.
• Use AI tools to support research, qualification, personalization, and workflow efficiency, with consistent fact-checking and editorial judgment.
• Develop concise, personalized outreach and follow-up messages that communicate the value of coaching and invite a relevant business conversation.
• Manage responses, qualify opportunities, coordinate discovery calls, prepare prospect briefs, and support proposal follow-ups.
• Refine the LinkedIn profile, coaching one-pager, pitch deck, and supporting content to improve engagement and conversion.
• Maintain accurate records and next steps in Breakcold. Report weekly on response quality, qualified meetings held, proposals, and clients acquired.

The specialist will manage prospecting, qualification, and follow-up. The founder will lead discovery calls, approve proposals, close engagements, and deliver coaching.

Required experience and skills

• Demonstrated experience in B2B marketing, lead generation, and outbound prospecting, ideally for coaching, consulting, training, or other professional services.
• Strong practical knowledge of LinkedIn Sales Navigator, including search filters, prospect research, and qualification.
• Practical experience using AI tools to improve research and outreach quality.
• Excellent written and spoken English, C1 or above. English is the working language.
• Evidence of qualified opportunities and client acquisition resulting from your work.
• Strong copywriting, CRM discipline, independent execution, and professional communication with senior decision-makers. Breakcold experience is an advantage.

Working arrangement

Fully remote, open to applicants based anywhere in Europe. The engagement will begin with a paid 60-day pilot, with approximately eight hours per week, up to 35 hours per month. Scheduling is flexible, with some availability during Swiss business hours.

Compensation

• Fixed retainer: €800 per month for the initial scope.
• Acquisition commission: 10% of collected service fees, excluding VAT, refunds, and reimbursed expenses, on each eligible client’s first coaching engagement.
• Example: A fully paid CHF 6,000 executive coaching engagement generates CHF 600 commission.
• Commission eligibility and attribution will be agreed and recorded in Breakcold. Payments are made monthly as client fees are collected, including proportionally on installments. There is no cap on the number of eligible clients.
• Required software costs are covered separately. We will review scope and compensation after the pilot.

Performance expectations

We will assess performance based on prospect quality, outreach effectiveness, qualified discovery calls held, proposal progression, and new client acquisition. We will agree on activity and outcome targets after reviewing the existing pipeline.

Application process

Please send your CV or LinkedIn profile by LinkedIn message, together with:

• One relevant client acquisition example with measurable results.
• A brief explanation of your experience with AI and Sales Navigator.
• Your availability and earliest start date.

Applications should be written in English. Shortlisted candidates will complete a short paid practical exercise.